Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

Recently Added Most Hyped Most Active Needs Verification Most Verified

Showing 351–391 of 391 papers

Title	Date	Tasks	Status
Explicit Semantic Cross Feature Learning via Pre-trained Graph Neural Networks for CTR Prediction	May 17, 2021	Click-Through Rate Prediction	—Unverified
Exploration with Model Uncertainty at Extreme Scale in Real-Time Bidding	Aug 3, 2022	Click-Through Rate Prediction	—Unverified
Extreme Learning Machines for Fast Training of Click-Through Rate Prediction Models	Jun 25, 2024	Click-Through Rate Prediction	—Unverified
Farthest Greedy Path Sampling for Two-shot Recommender Search	Oct 31, 2023	Click-Through Rate PredictionDiversity	—Unverified
Feature Interaction based Neural Network for Click-Through Rate Prediction	Jun 7, 2020	Click-Through Rate PredictionPrediction	—Unverified
Feature Interaction Fusion Self-Distillation Network For CTR Prediction	Nov 12, 2024	Click-Through Rate PredictionKnowledge Distillation	—Unverified
Feature Representation Learning for Click-through Rate Prediction: A Review and New Perspectives	Feb 4, 2023	Click-Through Rate PredictionRepresentation Learning	—Unverified
Feature Shapley: A general framework to discovering useful feature interactions	Sep 29, 2021	Click-Through Rate Prediction	—Unverified
Federated Cross-Domain Click-Through Rate Prediction With Large Language Model Augmentation	Mar 21, 2025	Click-Through Rate PredictionContrastive Learning	—Unverified
FedUD: Exploiting Unaligned Data for Cross-Platform Federated Click-Through Rate Prediction	Jul 26, 2024	Click-Through Rate PredictionFederated Learning	—Unverified
Field-aware Neural Factorization Machine for Click-Through Rate Prediction	Feb 25, 2019	Click-Through Rate PredictionFeature Engineering	—Unverified
Field Matters: A lightweight LLM-enhanced Method for CTR Prediction	May 20, 2025	Click-Through Rate PredictionRecommendation Systems	—Unverified
Field-wise Embedding Size Search via Structural Hard Auxiliary Mask Pruning for Click-Through Rate Prediction	Aug 17, 2022	Click-Through Rate PredictionNeural Architecture Search	—Unverified
Fine-Grained Embedding Dimension Optimization During Training for Recommender Systems	Jan 9, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified
FM^2: Field-matrixed Factorization Machines for Recommender Systems	Feb 20, 2021	Click-Through Rate PredictionRecommendation Systems	—Unverified
Fragment and Integrate Network (FIN): A Novel Spatial-Temporal Modeling Based on Long Sequential Behavior for Online Food Ordering Click-Through Rate Prediction	Aug 30, 2023	Click-Through Rate PredictionRecommendation Systems	—Unverified
GACE: Learning Graph-Based Cross-Page Ads Embedding For Click-Through Rate Prediction	Jan 15, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified
Gating-adapted Wavelet Multiresolution Analysis for Exposure Sequence Modeling in CTR prediction	Apr 29, 2022	Click-Through Rate Prediction	—Unverified
GCWSNet: Generalized Consistent Weighted Sampling for Scalable and Accurate Training of Neural Networks	Jan 7, 2022	Click-Through Rate Prediction	—Unverified
General Information Metrics for Improving AI Model Training Efficiency	Jan 2, 2025	Click-Through Rate PredictionWeather Forecasting	—Unverified
Generative Click-through Rate Prediction with Applications to Search Advertising	Jul 15, 2025	Click-Through Rate PredictionPrediction	—Unverified
GIST: Cross-Domain Click-Through Rate Prediction via Guided Content-Behavior Distillation	Jul 7, 2025	Click-Through Rate PredictionTransfer Learning	—Unverified
Graph Based Long-Term And Short-Term Interest Model for Click-Through Rate Prediction	Jun 5, 2023	Click-Through Rate Prediction	—Unverified
Graph Cross-Correlated Network for Recommendation	Nov 2, 2024	Click-Through Rate PredictionCollaborative Filtering	—Unverified
Graph Intention Network for Click-through Rate Prediction in Sponsored Search	Mar 30, 2021	Click-Through Rate PredictionGraph Learning	—Unverified
HIEN: Hierarchical Intention Embedding Network for Click-Through Rate Prediction	Jun 1, 2022	AttributeClick-Through Rate Prediction	—Unverified
Hierarchically Fusing Long and Short-Term User Interests for Click-Through Rate Prediction in Product Search	Apr 4, 2023	Click-Through Rate PredictionDisentanglement	—Unverified
HSR: Hyperbolic Social Recommender	Feb 15, 2021	Click-Through Rate PredictionRecommendation Systems	—Unverified
Image Matters: Visually modeling user behaviors using Advanced Model Server	Nov 17, 2017	Click-Through Rate Prediction	—Unverified
Improved Online Learning Algorithms for CTR Prediction in Ad Auctions	Feb 29, 2024	Click-Through Rate Prediction	—Unverified
Improving Conversational Recommendation System by Pretraining on Billions Scale of Knowledge Graph	Apr 30, 2021	Click-Through Rate PredictionConversational Recommendation	—Unverified
Improving Native Ads CTR Prediction by Large Scale Event Embedding and Recurrent Networks	Apr 24, 2018	Click-Through Rate PredictionPrediction	—Unverified
Incorporating Group Prior into Variational Inference for Tail-User Behavior Modeling in CTR Prediction	Oct 19, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified
InterFormer: Towards Effective Heterogeneous Interaction Learning for Click-Through Rate Prediction	Nov 15, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified
Context-Aware Lifelong Sequential Modeling for Online Click-Through Rate Prediction	Feb 18, 2025	Click-Through Rate PredictionRecommendation Systems	—Unverified
Iterative Boosting Deep Neural Networks for Predicting Click-Through Rate	Jul 26, 2020	Click-Through Rate PredictionFeature Engineering	—Unverified
JobFormer: Skill-Aware Job Recommendation with Semantic-Enhanced Transformer	Apr 5, 2024	Click-Through Rate PredictionRepresentation Learning	—Unverified
Joint Optimization of Ranking and Calibration with Contextualized Hybrid Model	Aug 12, 2022	Click-Through Rate Prediction	—Unverified
Kalman Filtering Attention for User Behavior Modeling in CTR Prediction	Oct 2, 2020	Click-Through Rate Prediction	—Unverified
KAST: Knowledge Aware Adaptive Session Multi-Topic Network for Click-Through Rate Prediction	Oct 7, 2022	Click-Through Rate PredictionRecommendation Systems	—Unverified
LARR: Large Language Model Aided Real-time Scene Recommendation with Semantic Understanding	Aug 21, 2024	Click-Through Rate PredictionContrastive Learning	—Unverified

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All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	STEC	AUC	0.81	—	Unverified
10	DNN + MMBAttn	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DeepFM	AUC	0.85	—	Unverified
6	DCNv2	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP	AUC	0.99	—	Unverified
3	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified