Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

Recently Added Most Hyped Most Active Needs Verification Most Verified

Showing 351–391 of 391 papers

Title	Date	Tasks	Status	Hype
Feature Generation by Convolutional Neural Network for Click-Through Rate Prediction	Apr 9, 2019	Click-Through Rate PredictionDeep Learning	CodeCode Available	0
Sparse Tensor Additive Regression	Mar 31, 2019	Click-Through Rate PredictionMarketing	—Unverified	0
Knowledge Graph Convolutional Networks for Recommender Systems	Mar 18, 2019	Click-Through Rate PredictionCollaborative Filtering	CodeCode Available	1
Field-aware Neural Factorization Machine for Click-Through Rate Prediction	Feb 25, 2019	Click-Through Rate PredictionFeature Engineering	—Unverified	0
Structured Semantic Model supported Deep Neural Network for Click-Through Rate Prediction	Dec 4, 2018	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	0
AutoInt: Automatic Feature Interaction Learning via Self-Attentive Neural Networks	Oct 29, 2018	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	2
Deep Interest Evolution Network for Click-Through Rate Prediction	Sep 11, 2018	Click-Through Rate PredictionDeep Learning	CodeCode Available	0
Modeling Task Relationships in Multi-task Learning with Multi-gate Mixture-of-Experts	Jul 19, 2018	Binary ClassificationClick-Through Rate Prediction	CodeCode Available	0
Product-based Neural Networks for User Response Prediction over Multi-field Categorical Data	Jul 1, 2018	Click-Through Rate PredictionFeature Engineering	CodeCode Available	0
Visualizing and Understanding Deep Neural Networks in CTR Prediction	Jun 22, 2018	Click-Through Rate Prediction	—Unverified	0
Field-weighted Factorization Machines for Click-Through Rate Prediction in Display Advertising	Jun 9, 2018	Click-Through Rate PredictionPrediction	CodeCode Available	0
Multi-Level Deep Cascade Trees for Conversion Rate Prediction in Recommendation System	May 24, 2018	Click-Through Rate PredictionEnsemble Learning	—Unverified	0
Improving Native Ads CTR Prediction by Large Scale Event Embedding and Recurrent Networks	Apr 24, 2018	Click-Through Rate PredictionPrediction	—Unverified	0
Entire Space Multi-Task Model: An Effective Approach for Estimating Post-Click Conversion Rate	Apr 21, 2018	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	0
DeepFM: An End-to-End Wide & Deep Learning Framework for CTR Prediction	Apr 12, 2018	Click-Through Rate PredictionFeature Engineering	CodeCode Available	0
You Must Have Clicked on this Ad by Mistake! Data-Driven Identification of Accidental Clicks on Mobile Ads with Applications to Advertiser Cost Discounting and Click-Through Rate Prediction	Apr 3, 2018	Click-Through Rate Prediction	—Unverified	0
Deeply Supervised Semantic Model for Click-Through Rate Prediction in Sponsored Search	Mar 28, 2018	Click-Through Rate Prediction	—Unverified	0
xDeepFM: Combining Explicit and Implicit Feature Interactions for Recommender Systems	Mar 14, 2018	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	1
RippleNet: Propagating User Preferences on the Knowledge Graph for Recommender Systems	Mar 9, 2018	Click-Through Rate PredictionCollaborative Filtering	CodeCode Available	1
DKN: Deep Knowledge-Aware Network for News Recommendation	Jan 25, 2018	Click-Through Rate PredictionCommon Sense Reasoning	CodeCode Available	0
Image Matters: Visually modeling user behaviors using Advanced Model Server	Nov 17, 2017	Click-Through Rate Prediction	—Unverified	0
An Ensemble-based Approach to Click-Through Rate Prediction for Promoted Listings at Etsy	Nov 4, 2017	Click-Through Rate PredictionEnsemble Learning	CodeCode Available	1
Deep & Cross Network for Ad Click Predictions	Aug 17, 2017	Click-Through Rate PredictionFeature Engineering	CodeCode Available	1
Rocket Launching: A Universal and Efficient Framework for Training Well-performing Light Net	Aug 14, 2017	Click-Through Rate Prediction	CodeCode Available	0
Deep Character-Level Click-Through Rate Prediction for Sponsored Search	Jul 7, 2017	Click-Through Rate Prediction	CodeCode Available	0
PBODL : Parallel Bayesian Online Deep Learning for Click-Through Rate Prediction in Tencent Advertising System	Jul 4, 2017	Click-Through Rate Prediction	—Unverified	0
Deep Interest Network for Click-Through Rate Prediction	Jun 21, 2017	Click-Through Rate PredictionPrediction	CodeCode Available	1
Learning Piece-wise Linear Models from Large Scale Data for Ad Click Prediction	Apr 18, 2017	Click-Through Rate PredictionFeature Engineering	—Unverified	0
DeepFM: A Factorization-Machine based Neural Network for CTR Prediction	Mar 13, 2017	Click-Through Rate PredictionFeature Engineering	CodeCode Available	1
Click Through Rate Prediction for Contextual Advertisment Using Linear Regression	Jan 30, 2017	Click-Through Rate Predictionfeature selection	—Unverified	0
Product-based Neural Networks for User Response Prediction	Nov 1, 2016	Click-Through Rate PredictionPrediction	CodeCode Available	0
Deep CTR Prediction in Display Advertising	Sep 20, 2016	Click-Through Rate PredictionPrediction	—Unverified	0
Field-aware factorization machines for CTR prediction	Sep 7, 2016	Click-Through Rate PredictionPrediction	CodeCode Available	0
Towards Personality-Aware Recommendation	Jul 23, 2016	Click-Through Rate PredictionDecision Making	—Unverified	0
Wide & Deep Learning for Recommender Systems	Jun 24, 2016	Click-Through Rate PredictionDeep Learning	CodeCode Available	1
Distributed Flexible Nonlinear Tensor Factorization	Apr 27, 2016	Click-Through Rate PredictionComputational Efficiency	—Unverified	0
Deep Learning over Multi-field Categorical Data: A Case Study on User Response Prediction	Jan 11, 2016	Click-Through Rate Prediction	CodeCode Available	0
Provable Sparse Tensor Decomposition	Feb 5, 2015	Click-Through Rate PredictionClustering	—Unverified	0
Using Neural Networks for Click Prediction of Sponsored Search	Dec 20, 2014	Click-Through Rate Prediction	—Unverified	0
Predicting clicks in online display advertising with latent features and side-information	Nov 28, 2014	Click-Through Rate PredictionCollaborative Filtering	—Unverified	0
Dimensionality reduction for click-through rate prediction: Dense versus sparse representation	Nov 27, 2013	Click-Through Rate PredictionDimensionality Reduction	—Unverified	0

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All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	STEC	AUC	0.81	—	Unverified
10	DNN + MMBAttn	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DeepFM	AUC	0.85	—	Unverified
6	DCNv2	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP	AUC	0.99	—	Unverified
3	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified