Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

Recently Added Most Hyped Most Active Needs Verification Most Verified

Showing 301–350 of 391 papers

Title	Date	Tasks	Status
Joint Optimization of Ranking and Calibration with Contextualized Hybrid Model	Aug 12, 2022	Click-Through Rate Prediction	—Unverified
Kalman Filtering Attention for User Behavior Modeling in CTR Prediction	Oct 2, 2020	Click-Through Rate Prediction	—Unverified
KAST: Knowledge Aware Adaptive Session Multi-Topic Network for Click-Through Rate Prediction	Oct 7, 2022	Click-Through Rate PredictionRecommendation Systems	—Unverified
LARR: Large Language Model Aided Real-time Scene Recommendation with Semantic Understanding	Aug 21, 2024	Click-Through Rate PredictionContrastive Learning	—Unverified
Leaf-FM: A Learnable Feature Generation Factorization Machine for Click-Through Rate Prediction	Jul 26, 2021	Click-Through Rate PredictionFeature Engineering	—Unverified
Learning a Product Relevance Model from Click-Through Data in E-Commerce	Feb 14, 2021	Click-Through Rate PredictionComputational Efficiency	—Unverified
Learning Feature Interactions with Lorentzian Factorization Machine	Nov 22, 2019	Click-Through Rate PredictionDeep Learning	—Unverified
Learning Piece-wise Linear Models from Large Scale Data for Ad Click Prediction	Apr 18, 2017	Click-Through Rate PredictionFeature Engineering	—Unverified
Learning Representations of Categorical Feature Combinations via Self-Attention	May 1, 2019	Click-Through Rate Prediction	—Unverified
Learn over Past, Evolve for Future: Search-based Time-aware Recommendation with Sequential Behavior Data	Feb 7, 2022	Click-Through Rate Prediction	—Unverified
Less or More From Teacher: Exploiting Trilateral Geometry For Knowledge Distillation	Dec 22, 2023	Bilevel OptimizationClick-Through Rate Prediction	—Unverified
LIBER: Lifelong User Behavior Modeling Based on Large Language Models	Nov 22, 2024	Click-Through Rate PredictionMusic Recommendation	—Unverified
Light-weight End-to-End Graph Interest Network for CTR Prediction in E-commerce Search	Jun 25, 2024	Click-Through Rate PredictionGraph Embedding	—Unverified
LiRank: Industrial Large Scale Ranking Models at LinkedIn	Feb 10, 2024	Click-Through Rate PredictionQuantization	—Unverified
LLP-Bench: A Large Scale Tabular Benchmark for Learning from Label Proportions	Oct 16, 2023	Click-Through Rate Prediction	—Unverified
Looking at CTR Prediction Again: Is Attention All You Need?	May 12, 2021	AllClick-Through Rate Prediction	—Unverified
Look into the Future: Deep Contextualized Sequential Recommendation	May 23, 2024	Click-Through Rate PredictionRetrieval	—Unverified
NCS4CVR: Neuron-Connection Sharing for Multi-Task Learning in Video Conversion Rate Prediction	Aug 22, 2020	Click-Through Rate PredictionMulti-Task Learning	—Unverified
Making the Full Model Adaptive: Multi-level Domain Adaptation for Multi-Domain CTR Prediction	Sep 17, 2023	Click-Through Rate PredictionDomain Adaptation	—Unverified
Neighbour Interaction based Click-Through Rate Prediction via Graph-masked Transformer	Jan 25, 2022	Click-Through Rate PredictionRepresentation Learning	—Unverified
MetaSplit: Meta-Split Network for Limited-Stock Product Recommendation	Mar 11, 2024	Click-Through Rate PredictionMeta-Learning	—Unverified
GateNet: Gating-Enhanced Deep Network for Click-Through Rate Prediction	Jul 6, 2020	Click-Through Rate PredictionRecommendation Systems	CodeCode Available
Deep Character-Level Click-Through Rate Prediction for Sponsored Search	Jul 7, 2017	Click-Through Rate Prediction	CodeCode Available
COURIER: Contrastive User Intention Reconstruction for Large-Scale Visual Recommendation	Jun 8, 2023	AttributeClick-Through Rate Prediction	CodeCode Available
Ensemble Learning via Knowledge Transfer for CTR Prediction	Nov 25, 2024	Click-Through Rate PredictionEnsemble Learning	CodeCode Available
Generating Multi-type Temporal Sequences to Mitigate Class-imbalanced Problem	Apr 7, 2021	BIG-bench Machine LearningClick-Through Rate Prediction	CodeCode Available
Rocket Launching: A Universal and Efficient Framework for Training Well-performing Light Net	Aug 14, 2017	Click-Through Rate Prediction	CodeCode Available
Fusion Matters: Learning Fusion in Deep Click-through Rate Prediction Models	Nov 24, 2024	Click-Through Rate PredictionNeural Architecture Search	CodeCode Available
MOEF: Modeling Occasion Evolution in Frequency Domain for Promotion-Aware Click-Through Rate Prediction	Dec 27, 2021	Click-Through Rate PredictionRecommendation Systems	CodeCode Available
Understanding and Counteracting Feature-Level Bias in Click-Through Rate Prediction	Feb 6, 2024	BlockingClick-Through Rate Prediction	CodeCode Available
DLF: Enhancing Explicit-Implicit Interaction via Dynamic Low-Order-Aware Fusion for CTR Prediction	May 25, 2025	Click-Through Rate PredictionRecommendation Systems	CodeCode Available
FinalMLP: An Enhanced Two-Stream MLP Model for CTR Prediction	Apr 3, 2023	Click-Through Rate Predictionfeature selection	CodeCode Available
Scaled Supervision is an Implicit Lipschitz Regularizer	Mar 19, 2025	Binary ClassificationClick-Through Rate Prediction	CodeCode Available
Field-weighted Factorization Machines for Click-Through Rate Prediction in Display Advertising	Jun 9, 2018	Click-Through Rate PredictionPrediction	CodeCode Available
Automated Creative Optimization for E-Commerce Advertising	Feb 28, 2021	AutoMLClick-Through Rate Prediction	CodeCode Available
Scene-wise Adaptive Network for Dynamic Cold-start Scenes Optimization in CTR Prediction	Aug 3, 2024	Click-Through Rate PredictionDiversity	CodeCode Available
Correct Normalization Matters: Understanding the Effect of Normalization On Deep Neural Network Models For Click-Through Rate Prediction	Jun 23, 2020	Click-Through Rate Prediction	CodeCode Available
Hybrid CNN Based Attention with Category Prior for User Image Behavior Modeling	May 5, 2022	Click-Through Rate PredictionPrediction	CodeCode Available
Click-Through Rate Prediction with the User Memory Network	Jul 9, 2019	Click-Through Rate PredictionPrediction	CodeCode Available
An Embedding Learning Framework for Numerical Features in CTR Prediction	Dec 16, 2020	Click-Through Rate PredictionFeature Engineering	CodeCode Available
CELA: Cost-Efficient Language Model Alignment for CTR Prediction	May 17, 2024	Click-Through Rate PredictionCollaborative Filtering	CodeCode Available
DKN: Deep Knowledge-Aware Network for News Recommendation	Jan 25, 2018	Click-Through Rate PredictionCommon Sense Reasoning	CodeCode Available
Disentangled Self-Attentive Neural Networks for Click-Through Rate Prediction	Jan 11, 2021	Click-Through Rate PredictionComputational Efficiency	CodeCode Available
xDeepInt: a hybrid architecture for modeling the vector-wise and bit-wise feature interactions	Jan 3, 2023	Click-Through Rate PredictionFeature Engineering	CodeCode Available
Field-Embedded Factorization Machines for Click-through rate prediction	Sep 13, 2020	Click-Through Rate PredictionPrediction	CodeCode Available
Differentiable NAS Framework and Application to Ads CTR Prediction	Oct 25, 2021	Click-Through Rate PredictionNeural Architecture Search	CodeCode Available
i-Razor: A Differentiable Neural Input Razor for Feature Selection and Dimension Search in DNN-Based Recommender Systems	Apr 1, 2022	Click-Through Rate PredictionFeature Engineering	CodeCode Available
Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction	Jun 10, 2019	Click-Through Rate PredictionPrediction	CodeCode Available
An End-to-End Neighborhood-based Interaction Model for Knowledge-enhanced Recommendation	Aug 12, 2019	Click-Through Rate PredictionKnowledge Graphs	CodeCode Available
Sparse Attentive Memory Network for Click-through Rate Prediction with Long Sequences	Aug 8, 2022	Click-Through Rate PredictionRecommendation Systems	CodeCode Available

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All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	STEC	AUC	0.81	—	Unverified
10	DNN + MMBAttn	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DeepFM	AUC	0.85	—	Unverified
6	DCNv2	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP	AUC	0.99	—	Unverified
3	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified