Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

Recently Added Most Hyped Most Active Needs Verification Most Verified

Showing 151–175 of 391 papers

Title	Date	Tasks	Status
AntM^2C: A Large Scale Dataset For Multi-Scenario Multi-Modal CTR Prediction	Aug 31, 2023	Click-Through Rate PredictionRecommendation Systems	—Unverified
Click Through Rate Prediction for Contextual Advertisment Using Linear Regression	Jan 30, 2017	Click-Through Rate Predictionfeature selection	—Unverified
EMOFM: Ensemble MLP mOdel with Feature-based Mixers for Click-Through Rate Prediction	Oct 6, 2023	Click-Through Rate Prediction	—Unverified
Efficient Transfer Learning Framework for Cross-Domain Click-Through Rate Prediction	Aug 29, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified
ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction	Oct 13, 2023	Click-Through Rate PredictionLanguage Modeling	—Unverified
A Non-sequential Approach to Deep User Interest Model for CTR Prediction	Apr 5, 2021	Click-Through Rate Prediction	—Unverified
AdnFM: An Attentive DenseNet based Factorization Machine for CTR Prediction	Dec 20, 2020	Click-Through Rate Prediction	—Unverified
Efficient Long Sequential User Data Modeling for Click-Through Rate Prediction	Sep 25, 2022	Click-Through Rate PredictionRecommendation Systems	—Unverified
LREA: Low-Rank Efficient Attention on Modeling Long-Term User Behaviors for CTR Prediction	Mar 4, 2025	Click-Through Rate PredictionComputational Efficiency	—Unverified
Efficient Click-Through Rate Prediction for Developing Countries via Tabular Learning	Apr 15, 2021	Click-Through Rate PredictionPrediction	—Unverified
End-to-End User Behavior Retrieval in Click-Through RatePrediction Model	Aug 10, 2021	Click-Through Rate PredictionRecommendation Systems	—Unverified
Enhanced Exploration in Neural Feature Selection for Deep Click-Through Rate Prediction Models via Ensemble of Gating Layers	Dec 7, 2021	Click-Through Rate PredictionEnsemble Learning	—Unverified
Enhancing Cross-Category Learning in Recommendation Systems with Multi-Layer Embedding Training	Sep 27, 2023	Click-Through Rate PredictionRecommendation Systems	—Unverified
Enhancing Cross-domain Click-Through Rate Prediction via Explicit Feature Augmentation	Nov 30, 2023	Click-Through Rate PredictionTransfer Learning	—Unverified
Enhancing CTR Prediction in Recommendation Domain with Search Query Representation	Oct 28, 2024	Click-Through Rate PredictionContrastive Learning	—Unverified
Enhancing CTR Prediction through Sequential Recommendation Pre-training: Introducing the SRP4CTR Framework	Jul 29, 2024	Click-Through Rate PredictionSelf-Supervised Learning	—Unverified
DynInt: Dynamic Interaction Modeling for Large-scale Click-Through Rate Prediction	Jan 3, 2023	Click-Through Rate PredictionRecommendation Systems	—Unverified
Enhancing Explicit and Implicit Feature Interactions via Information Sharing for Parallel Deep CTR Models	Oct 30, 2021	Click-Through Rate PredictionRecommendation Systems	—Unverified
Ensemble Knowledge Distillation for CTR Prediction	Nov 8, 2020	Click-Through Rate PredictionKnowledge Distillation	—Unverified
APG: Adaptive Parameter Generation Network for Click-Through Rate Prediction	Mar 30, 2022	Click-Through Rate Prediction	—Unverified
An Incremental Learning framework for Large-scale CTR Prediction	Sep 1, 2022	Click-Through Rate PredictionIncremental Learning	—Unverified
Dynamic Sequential Graph Learning for Click-Through Rate Prediction	Sep 26, 2021	Click-Through Rate PredictionGraph Learning	—Unverified
Explainable CTR Prediction via LLM Reasoning	Dec 3, 2024	Click-Through Rate PredictionDecision Making	—Unverified
Explicit Semantic Cross Feature Learning via Pre-trained Graph Neural Networks for CTR Prediction	May 17, 2021	Click-Through Rate Prediction	—Unverified
Dynamic Parameterized Network for CTR Prediction	Nov 9, 2021	Click-Through Rate PredictionPrediction	—Unverified

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All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	STEC	AUC	0.81	—	Unverified
10	DNN + MMBAttn	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DeepFM	AUC	0.85	—	Unverified
6	DCNv2	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP	AUC	0.99	—	Unverified
3	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified