Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

Recently Added Most Hyped Most Active Needs Verification Most Verified

Showing 251–300 of 391 papers

Title	Date	Tasks	Status
Addressing Delayed Feedback for Continuous Training with Neural Networks in CTR prediction	Jul 15, 2019	Click-Through Rate Prediction	—Unverified
Addressing Information Loss and Interaction Collapse: A Dual Enhanced Attention Framework for Feature Interaction	Mar 14, 2025	Click-Through Rate Prediction	—Unverified
A Deep Behavior Path Matching Network for Click-Through Rate Prediction	Feb 1, 2023	Click-Through Rate PredictionContrastive Learning	—Unverified
AdnFM: An Attentive DenseNet based Factorization Machine for CTR Prediction	Dec 20, 2020	Click-Through Rate Prediction	—Unverified
Adversarial Filtering Modeling on Long-term User Behavior Sequences for Click-Through Rate Prediction	Apr 25, 2022	Click-Through Rate PredictionPrediction	—Unverified
Adversarial Gradient Driven Exploration for Deep Click-Through Rate Prediction	Dec 21, 2021	Click-Through Rate PredictionRecommendation Systems	—Unverified
Adversarial Multimodal Representation Learning for Click-Through Rate Prediction	Mar 7, 2020	Click-Through Rate PredictionPrediction	—Unverified
AEFE: Automatic Embedded Feature Engineering for Categorical Features	Oct 19, 2021	Click-Through Rate PredictionFeature Engineering	—Unverified
A General Framework for Debiasing in CTR Prediction	Dec 6, 2021	Click-Through Rate PredictionPrediction	—Unverified
A General Method For Automatic Discovery of Powerful Interactions In Click-Through Rate Prediction	May 21, 2021	Click-Through Rate PredictionNeural Architecture Search	—Unverified
AIE: Auction Information Enhanced Framework for CTR Prediction in Online Advertising	Aug 15, 2024	Click-Through Rate PredictionPrediction	—Unverified
All-domain Moveline Evolution Network for Click-Through Rate Prediction	Nov 18, 2024	AllClick-Through Rate Prediction	—Unverified
Alleviating Cold-start Problem in CTR Prediction with A Variational Embedding Learning Framework	Jan 17, 2022	Click-Through Rate PredictionVariational Inference	—Unverified
Always Strengthen Your Strengths: A Drift-Aware Incremental Learning Framework for CTR Prediction	Apr 17, 2023	Click-Through Rate PredictionDiversity	—Unverified
AMinerGNN: Heterogeneous Graph Neural Network for Paper Click-through Rate Prediction with Fusion Query	Aug 15, 2022	Click-Through Rate PredictionGraph Neural Network	—Unverified
An accuracy improving method for advertising click through rate prediction based on enhanced xDeepFM model	Nov 21, 2024	Click-Through Rate PredictionPrediction	—Unverified
An Audio-centric Multi-task Learning Framework for Streaming Ads Targeting on Spotify	Jun 23, 2025	Click-Through Rate PredictionMixture-of-Experts	—Unverified
An Incremental Learning framework for Large-scale CTR Prediction	Sep 1, 2022	Click-Through Rate PredictionIncremental Learning	—Unverified
A Non-sequential Approach to Deep User Interest Model for CTR Prediction	Apr 5, 2021	Click-Through Rate Prediction	—Unverified
AntM^2C: A Large Scale Dataset For Multi-Scenario Multi-Modal CTR Prediction	Aug 31, 2023	Click-Through Rate PredictionRecommendation Systems	—Unverified
APG: Adaptive Parameter Generation Network for Click-Through Rate Prediction	Mar 30, 2022	Click-Through Rate Prediction	—Unverified
A Recommendation Model Utilizing Separation Embedding and Self-Attention for Feature Mining	Oct 19, 2024	Click-Through Rate Predictionfeature selection	—Unverified
AT4CTR: Auxiliary Match Tasks for Enhancing Click-Through Rate Prediction	Dec 9, 2023	Click-Through Rate PredictionCollaborative Filtering	—Unverified
Attentive Knowledge-aware Graph Convolutional Networks with Collaborative Guidance for Personalized Recommendation	Sep 5, 2021	Click-Through Rate PredictionKnowledge-Aware Recommendation	—Unverified
AutoAttention: Automatic Field Pair Selection for Attention in User Behavior Modeling	Oct 27, 2022	Click-Through Rate Prediction	—Unverified
AutoFT: Automatic Fine-Tune for Parameters Transfer Learning in Click-Through Rate Prediction	Jun 9, 2021	Click-Through Rate PredictionRecommendation Systems	—Unverified
Automatic Historical Feature Generation through Tree-based Method in Ads Prediction	Dec 31, 2020	Click-Through Rate Prediction	—Unverified
Balancing Efficiency and Effectiveness: An LLM-Infused Approach for Optimized CTR Prediction	Dec 9, 2024	Click-Through Rate PredictionWorld Knowledge	—Unverified
Benchmarking LLMs in Recommendation Tasks: A Comparative Evaluation with Conventional Recommenders	Mar 7, 2025	BenchmarkingClick-Through Rate Prediction	—Unverified
BERT4CTR: An Efficient Framework to Combine Pre-trained Language Model with Non-textual Features for CTR Prediction	Aug 17, 2023	Click-Through Rate PredictionDimensionality Reduction	—Unverified
Block-distributed Gradient Boosted Trees	Apr 23, 2019	Click-Through Rate PredictionLearning-To-Rank	—Unverified
Boost CTR Prediction for New Advertisements via Modeling Visual Content	Sep 23, 2022	Click-Through Rate PredictionPrediction	—Unverified
Branches, Assemble! Multi-Branch Cooperation Network for Large-Scale Click-Through Rate Prediction at Taobao	Nov 20, 2024	Click-Through Rate PredictionMemorization	—Unverified
Breaking the Length Barrier: LLM-Enhanced CTR Prediction in Long Textual User Behaviors	Mar 28, 2024	Click-Through Rate Prediction	—Unverified
Calibration-compatible Listwise Distillation of Privileged Features for CTR Prediction	Dec 14, 2023	Click-Through Rate Prediction	—Unverified
Calibration-then-Calculation: A Variance Reduced Metric Framework in Deep Click-Through Rate Prediction Models	Jan 30, 2024	Click-Through Rate Prediction	—Unverified
CAN: Feature Co-Action for Click-Through Rate Prediction	Nov 11, 2020	Click-Through Rate PredictionPrediction	—Unverified
CareGraph: A Graph-based Recommender System for Diabetes Self-Care	Sep 29, 2021	Click-Through Rate PredictionKnowledge Graph Embeddings	—Unverified
Category-Specific CNN for Visual-aware CTR Prediction at JD.com	Jun 18, 2020	Click-Through Rate Prediction	—Unverified
Causality-based CTR Prediction using Graph Neural Networks	Jan 30, 2023	Causal DiscoveryClick-Through Rate Prediction	—Unverified
ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction	Oct 13, 2023	Click-Through Rate PredictionLanguage Modeling	—Unverified
Click Through Rate Prediction for Contextual Advertisment Using Linear Regression	Jan 30, 2017	Click-Through Rate Predictionfeature selection	—Unverified
Click-Through Rate Prediction in Online Advertising: A Literature Review	Feb 22, 2022	Click-Through Rate PredictionMarketing	—Unverified
Click-Through Rate Prediction Using Graph Neural Networks and Online Learning	May 9, 2021	Binary ClassificationClick-Through Rate Prediction	—Unverified
Click-through Rate Prediction with Auto-Quantized Contrastive Learning	Sep 27, 2021	Click-Through Rate PredictionContrastive Learning	—Unverified
Cold-Start based Multi-Scenario Ranking Model for Click-Through Rate Prediction	Apr 16, 2023	Click-Through Rate Prediction	—Unverified
Collaborative Contrastive Network for Click-Through Rate Prediction	Nov 18, 2024	Click-Through Rate PredictionContrastive Learning	—Unverified
Communication-Efficient TeraByte-Scale Model Training Framework for Online Advertising	Jan 5, 2022	Click-Through Rate PredictionCPU	—Unverified
On the Adaptation to Concept Drift for CTR Prediction	Apr 1, 2022	Click-Through Rate PredictionIncremental Learning	—Unverified
Confidence Ranking for CTR Prediction	Jun 28, 2023	Click-Through Rate PredictionPrediction	—Unverified

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All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	DNN + MMBAttn	AUC	0.81	—	Unverified
10	STEC	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DCNv2	AUC	0.85	—	Unverified
6	DeepFM	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
3	FinalMLP	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified