Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

Recently Added Most Hyped Most Active Needs Verification Most Verified

Showing 251–300 of 391 papers

Title	Date	Tasks	Status
Rethinking Position Bias Modeling with Knowledge Distillation for CTR Prediction	Apr 1, 2022	Click-Through Rate PredictionKnowledge Distillation	—Unverified
Scenario-Aware Hierarchical Dynamic Network for Multi-Scenario Recommendation	Sep 5, 2023	Click-Through Rate Prediction	—Unverified
ShadowSync: Performing Synchronization in the Background for Highly Scalable Distributed Training	Mar 7, 2020	Click-Through Rate PredictionRecommendation Systems	—Unverified
Single-shot Embedding Dimension Search in Recommender System	Apr 7, 2022	Click-Through Rate PredictionRecommendation Systems	—Unverified
SML:Enhance the Network Smoothness with Skip Meta Logit for CTR Prediction	Oct 9, 2022	Click-Through Rate PredictionLearning-To-Rank	—Unverified
Soft Retargeting Network for Click Through Rate Prediction	Jun 4, 2022	Click-Through Rate PredictionGraph Embedding	—Unverified
Sparse Tensor Additive Regression	Mar 31, 2019	Click-Through Rate PredictionMarketing	—Unverified
Spatiotemporal-Enhanced Network for Click-Through Rate Prediction in Location-based Services	Sep 20, 2022	AttributeClick-Through Rate Prediction	—Unverified
Star+: A New Multi-Domain Model for CTR Prediction	Jun 24, 2024	Click-Through Rate PredictionMulti-Task Learning	—Unverified
STEC: See-Through Transformer-based Encoder for CTR Prediction	Aug 29, 2023	Click-Through Rate PredictionPrediction	—Unverified
Streaming CTR Prediction: Rethinking Recommendation Task for Real-World Streaming Data	Jul 14, 2023	Click-Through Rate PredictionPrediction	—Unverified
TBIN: Modeling Long Textual Behavior Data for CTR Prediction	Aug 9, 2023	ChunkingClick-Through Rate Prediction	—Unverified
Temporal Importance Factor for Loss Functions for CTR Prediction	Nov 28, 2023	Click-Through Rate Prediction	—Unverified
TFNet: Multi-Semantic Feature Interaction for CTR Prediction	Jun 29, 2020	Click-Through Rate PredictionPrediction	—Unverified
The Effects of Data Split Strategies on the Offline Experiments for CTR Prediction	Jun 26, 2024	Click-Through Rate PredictionPrediction	—Unverified
Time-aligned Exposure-enhanced Model for Click-Through Rate Prediction	Aug 19, 2023	Click-Through Rate PredictionPrediction	—Unverified
Towards An Efficient LLM Training Paradigm for CTR Prediction	Mar 2, 2025	Click-Through Rate PredictionPrediction	—Unverified
Towards Automated Neural Interaction Discovery for Click-Through Rate Prediction	Jun 29, 2020	Click-Through Rate PredictionLearning-To-Rank	—Unverified
Towards Personality-Aware Recommendation	Jul 23, 2016	Click-Through Rate PredictionDecision Making	—Unverified
Towards Practical Second Order Optimization for Deep Learning	Jan 1, 2021	Click-Through Rate PredictionCPU	—Unverified
Field-aware Calibration: A Simple and Empirically Strong Method for Reliable Probabilistic Predictions	May 26, 2019	BIG-bench Machine LearningClick-Through Rate Prediction	—Unverified
Towards Unifying Feature Interaction Models for Click-Through Rate Prediction	Nov 19, 2024	Click-Through Rate Prediction	—Unverified
Training with Multi-Layer Embeddings for Model Reduction	Jun 10, 2020	Click-Through Rate Predictionmodel	—Unverified
TSI: an Ad Text Strength Indicator using Text-to-CTR and Semantic-Ad-Similarity	Aug 18, 2021	Click-Through Rate PredictionRetrieval	—Unverified
TWIN V2: Scaling Ultra-Long User Behavior Sequence Modeling for Enhanced CTR Prediction at Kuaishou	Jul 23, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified
Unleash the Power of Context: Enhancing Large-Scale Recommender Systems with Context-Based Prediction Models	Jul 25, 2023	Click-Through Rate PredictionPrediction	—Unverified
U-rank: Utility-oriented Learning to Rank with Implicit Feedback	Nov 1, 2020	Click-Through Rate PredictionLearning-To-Rank	—Unverified
Using Neural Networks for Click Prediction of Sponsored Search	Dec 20, 2014	Click-Through Rate Prediction	—Unverified
Visual Encoding and Debiasing for CTR Prediction	May 9, 2022	Click-Through Rate PredictionContrastive Learning	—Unverified
Visualizing and Understanding Deep Neural Networks in CTR Prediction	Jun 22, 2018	Click-Through Rate Prediction	—Unverified
v-TCM: Vertical-aware Transformer Click Model for Web Search	May 6, 2022	Click-Through Rate PredictionPrediction	—Unverified
Warming Up Cold-Start CTR Prediction by Learning Item-Specific Feature Interactions	Jul 14, 2024	Click-Through Rate PredictionGraph Neural Network	—Unverified
0/1 Deep Neural Networks via Block Coordinate Descent	Jun 19, 2022	10-shot image generation	—Unverified
Fine-Grained Embedding Dimension Optimization During Training for Recommender Systems	Jan 9, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified
Fragment and Integrate Network (FIN): A Novel Spatial-Temporal Modeling Based on Long Sequential Behavior for Online Food Ordering Click-Through Rate Prediction	Aug 30, 2023	Click-Through Rate PredictionRecommendation Systems	—Unverified
GACE: Learning Graph-Based Cross-Page Ads Embedding For Click-Through Rate Prediction	Jan 15, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified
Gating-adapted Wavelet Multiresolution Analysis for Exposure Sequence Modeling in CTR prediction	Apr 29, 2022	Click-Through Rate Prediction	—Unverified
GCWSNet: Generalized Consistent Weighted Sampling for Scalable and Accurate Training of Neural Networks	Jan 7, 2022	Click-Through Rate Prediction	—Unverified
General Information Metrics for Improving AI Model Training Efficiency	Jan 2, 2025	Click-Through Rate PredictionWeather Forecasting	—Unverified
Generative Click-through Rate Prediction with Applications to Search Advertising	Jul 15, 2025	Click-Through Rate PredictionPrediction	—Unverified
GIST: Cross-Domain Click-Through Rate Prediction via Guided Content-Behavior Distillation	Jul 7, 2025	Click-Through Rate PredictionTransfer Learning	—Unverified
Graph Based Long-Term And Short-Term Interest Model for Click-Through Rate Prediction	Jun 5, 2023	Click-Through Rate Prediction	—Unverified
Graph Cross-Correlated Network for Recommendation	Nov 2, 2024	Click-Through Rate PredictionCollaborative Filtering	—Unverified
Graph Intention Network for Click-through Rate Prediction in Sponsored Search	Mar 30, 2021	Click-Through Rate PredictionGraph Learning	—Unverified
HIEN: Hierarchical Intention Embedding Network for Click-Through Rate Prediction	Jun 1, 2022	AttributeClick-Through Rate Prediction	—Unverified
Hierarchically Fusing Long and Short-Term User Interests for Click-Through Rate Prediction in Product Search	Apr 4, 2023	Click-Through Rate PredictionDisentanglement	—Unverified
HSR: Hyperbolic Social Recommender	Feb 15, 2021	Click-Through Rate PredictionRecommendation Systems	—Unverified
Image Matters: Visually modeling user behaviors using Advanced Model Server	Nov 17, 2017	Click-Through Rate Prediction	—Unverified
Improved Online Learning Algorithms for CTR Prediction in Ad Auctions	Feb 29, 2024	Click-Through Rate Prediction	—Unverified
Improving Conversational Recommendation System by Pretraining on Billions Scale of Knowledge Graph	Apr 30, 2021	Click-Through Rate PredictionConversational Recommendation	—Unverified

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All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	DNN + MMBAttn	AUC	0.81	—	Unverified
10	STEC	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DCNv2	AUC	0.85	—	Unverified
6	DeepFM	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
3	FinalMLP	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified