Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

Recently Added Most Hyped Most Active Needs Verification Most Verified

Showing 251–300 of 391 papers

Title	Date	Tasks	Status
Single-shot Embedding Dimension Search in Recommender System	Apr 7, 2022	Click-Through Rate PredictionRecommendation Systems	—Unverified
SML:Enhance the Network Smoothness with Skip Meta Logit for CTR Prediction	Oct 9, 2022	Click-Through Rate PredictionLearning-To-Rank	—Unverified
Soft Retargeting Network for Click Through Rate Prediction	Jun 4, 2022	Click-Through Rate PredictionGraph Embedding	—Unverified
Sparse Tensor Additive Regression	Mar 31, 2019	Click-Through Rate PredictionMarketing	—Unverified
Spatiotemporal-Enhanced Network for Click-Through Rate Prediction in Location-based Services	Sep 20, 2022	AttributeClick-Through Rate Prediction	—Unverified
Star+: A New Multi-Domain Model for CTR Prediction	Jun 24, 2024	Click-Through Rate PredictionMulti-Task Learning	—Unverified
STEC: See-Through Transformer-based Encoder for CTR Prediction	Aug 29, 2023	Click-Through Rate PredictionPrediction	—Unverified
Streaming CTR Prediction: Rethinking Recommendation Task for Real-World Streaming Data	Jul 14, 2023	Click-Through Rate PredictionPrediction	—Unverified
TBIN: Modeling Long Textual Behavior Data for CTR Prediction	Aug 9, 2023	ChunkingClick-Through Rate Prediction	—Unverified
Temporal Importance Factor for Loss Functions for CTR Prediction	Nov 28, 2023	Click-Through Rate Prediction	—Unverified
TFNet: Multi-Semantic Feature Interaction for CTR Prediction	Jun 29, 2020	Click-Through Rate PredictionPrediction	—Unverified
The Effects of Data Split Strategies on the Offline Experiments for CTR Prediction	Jun 26, 2024	Click-Through Rate PredictionPrediction	—Unverified
Time-aligned Exposure-enhanced Model for Click-Through Rate Prediction	Aug 19, 2023	Click-Through Rate PredictionPrediction	—Unverified
Towards An Efficient LLM Training Paradigm for CTR Prediction	Mar 2, 2025	Click-Through Rate PredictionPrediction	—Unverified
Towards Automated Neural Interaction Discovery for Click-Through Rate Prediction	Jun 29, 2020	Click-Through Rate PredictionLearning-To-Rank	—Unverified
Towards Personality-Aware Recommendation	Jul 23, 2016	Click-Through Rate PredictionDecision Making	—Unverified
Towards Practical Second Order Optimization for Deep Learning	Jan 1, 2021	Click-Through Rate PredictionCPU	—Unverified
Field-aware Calibration: A Simple and Empirically Strong Method for Reliable Probabilistic Predictions	May 26, 2019	BIG-bench Machine LearningClick-Through Rate Prediction	—Unverified
Towards Unifying Feature Interaction Models for Click-Through Rate Prediction	Nov 19, 2024	Click-Through Rate Prediction	—Unverified
Training with Multi-Layer Embeddings for Model Reduction	Jun 10, 2020	Click-Through Rate Predictionmodel	—Unverified
TSI: an Ad Text Strength Indicator using Text-to-CTR and Semantic-Ad-Similarity	Aug 18, 2021	Click-Through Rate PredictionRetrieval	—Unverified
TWIN V2: Scaling Ultra-Long User Behavior Sequence Modeling for Enhanced CTR Prediction at Kuaishou	Jul 23, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified
Unleash the Power of Context: Enhancing Large-Scale Recommender Systems with Context-Based Prediction Models	Jul 25, 2023	Click-Through Rate PredictionPrediction	—Unverified
U-rank: Utility-oriented Learning to Rank with Implicit Feedback	Nov 1, 2020	Click-Through Rate PredictionLearning-To-Rank	—Unverified
Using Neural Networks for Click Prediction of Sponsored Search	Dec 20, 2014	Click-Through Rate Prediction	—Unverified
Visual Encoding and Debiasing for CTR Prediction	May 9, 2022	Click-Through Rate PredictionContrastive Learning	—Unverified
Visualizing and Understanding Deep Neural Networks in CTR Prediction	Jun 22, 2018	Click-Through Rate Prediction	—Unverified
v-TCM: Vertical-aware Transformer Click Model for Web Search	May 6, 2022	Click-Through Rate PredictionPrediction	—Unverified
Warming Up Cold-Start CTR Prediction by Learning Item-Specific Feature Interactions	Jul 14, 2024	Click-Through Rate PredictionGraph Neural Network	—Unverified
0/1 Deep Neural Networks via Block Coordinate Descent	Jun 19, 2022	10-shot image generation	—Unverified
Gating-adapted Wavelet Multiresolution Analysis for Exposure Sequence Modeling in CTR prediction	Apr 29, 2022	Click-Through Rate Prediction	—Unverified
GCWSNet: Generalized Consistent Weighted Sampling for Scalable and Accurate Training of Neural Networks	Jan 7, 2022	Click-Through Rate Prediction	—Unverified
General Information Metrics for Improving AI Model Training Efficiency	Jan 2, 2025	Click-Through Rate PredictionWeather Forecasting	—Unverified
Generative Click-through Rate Prediction with Applications to Search Advertising	Jul 15, 2025	Click-Through Rate PredictionPrediction	—Unverified
GIST: Cross-Domain Click-Through Rate Prediction via Guided Content-Behavior Distillation	Jul 7, 2025	Click-Through Rate PredictionTransfer Learning	—Unverified
Graph Based Long-Term And Short-Term Interest Model for Click-Through Rate Prediction	Jun 5, 2023	Click-Through Rate Prediction	—Unverified
Graph Cross-Correlated Network for Recommendation	Nov 2, 2024	Click-Through Rate PredictionCollaborative Filtering	—Unverified
Graph Intention Network for Click-through Rate Prediction in Sponsored Search	Mar 30, 2021	Click-Through Rate PredictionGraph Learning	—Unverified
HIEN: Hierarchical Intention Embedding Network for Click-Through Rate Prediction	Jun 1, 2022	AttributeClick-Through Rate Prediction	—Unverified
Hierarchically Fusing Long and Short-Term User Interests for Click-Through Rate Prediction in Product Search	Apr 4, 2023	Click-Through Rate PredictionDisentanglement	—Unverified
HSR: Hyperbolic Social Recommender	Feb 15, 2021	Click-Through Rate PredictionRecommendation Systems	—Unverified
Image Matters: Visually modeling user behaviors using Advanced Model Server	Nov 17, 2017	Click-Through Rate Prediction	—Unverified
Improved Online Learning Algorithms for CTR Prediction in Ad Auctions	Feb 29, 2024	Click-Through Rate Prediction	—Unverified
Improving Conversational Recommendation System by Pretraining on Billions Scale of Knowledge Graph	Apr 30, 2021	Click-Through Rate PredictionConversational Recommendation	—Unverified
Improving Native Ads CTR Prediction by Large Scale Event Embedding and Recurrent Networks	Apr 24, 2018	Click-Through Rate PredictionPrediction	—Unverified
Incorporating Group Prior into Variational Inference for Tail-User Behavior Modeling in CTR Prediction	Oct 19, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified
InterFormer: Towards Effective Heterogeneous Interaction Learning for Click-Through Rate Prediction	Nov 15, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified
Context-Aware Lifelong Sequential Modeling for Online Click-Through Rate Prediction	Feb 18, 2025	Click-Through Rate PredictionRecommendation Systems	—Unverified
Iterative Boosting Deep Neural Networks for Predicting Click-Through Rate	Jul 26, 2020	Click-Through Rate PredictionFeature Engineering	—Unverified
JobFormer: Skill-Aware Job Recommendation with Semantic-Enhanced Transformer	Apr 5, 2024	Click-Through Rate PredictionRepresentation Learning	—Unverified

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All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	DNN + MMBAttn	AUC	0.81	—	Unverified
10	STEC	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DCNv2	AUC	0.85	—	Unverified
6	DeepFM	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
3	FinalMLP	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified