Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

Recently Added Most Hyped Most Active Needs Verification Most Verified

Showing 126–150 of 391 papers

Title	Date	Tasks	Status	Hype
Temporal Interest Network for User Response Prediction	Aug 15, 2023	Click-Through Rate PredictionPrediction	CodeCode Available	1
Deep Context Interest Network for Click-Through Rate Prediction	Aug 11, 2023	Click-Through Rate PredictionPrediction	—Unverified	0
CSPM: A Contrastive Spatiotemporal Preference Model for CTR Prediction in On-Demand Food Delivery Services	Aug 10, 2023	Click-Through Rate PredictionContrastive Learning	—Unverified	0
TBIN: Modeling Long Textual Behavior Data for CTR Prediction	Aug 9, 2023	ChunkingClick-Through Rate Prediction	—Unverified	0
Weighted Multi-Level Feature Factorization for App ads CTR and installation prediction	Aug 3, 2023	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	0
MAP: A Model-agnostic Pretraining Framework for Click-through Rate Prediction	Aug 3, 2023	Binary ClassificationClick-Through Rate Prediction	CodeCode Available	0
Cognitive Evolutionary Search to Select Feature Interactions for Click-Through Rate Prediction	Aug 1, 2023	Click-Through Rate PredictionEvolutionary Algorithms	CodeCode Available	1
Unleash the Power of Context: Enhancing Large-Scale Recommender Systems with Context-Based Prediction Models	Jul 25, 2023	Click-Through Rate PredictionPrediction	—Unverified	0
News Popularity Beyond the Click-Through-Rate for Personalized Recommendations	Jul 18, 2023	ArticlesClick-Through Rate Prediction	—Unverified	0
Streaming CTR Prediction: Rethinking Recommendation Task for Real-World Streaming Data	Jul 14, 2023	Click-Through Rate PredictionPrediction	—Unverified	0
Confidence Ranking for CTR Prediction	Jun 28, 2023	Click-Through Rate PredictionPrediction	—Unverified	0
A Collaborative Transfer Learning Framework for Cross-domain Recommendation	Jun 26, 2023	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
ContentCTR: Frame-level Live Streaming Click-Through Rate Prediction with Multimodal Transformer	Jun 26, 2023	Click-Through Rate PredictionDynamic Time Warping	—Unverified	0
OptMSM: Optimizing Multi-Scenario Modeling for Click-Through Rate Prediction	Jun 23, 2023	Click-Through Rate PredictionDisentanglement	—Unverified	0
COURIER: Contrastive User Intention Reconstruction for Large-Scale Visual Recommendation	Jun 8, 2023	AttributeClick-Through Rate Prediction	CodeCode Available	0
Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao	Jun 6, 2023	Click-Through Rate PredictionData Augmentation	—Unverified	0
Graph Based Long-Term And Short-Term Interest Model for Click-Through Rate Prediction	Jun 5, 2023	Click-Through Rate Prediction	—Unverified	0
CTRL: Connect Collaborative and Language Model for CTR Prediction	Jun 5, 2023	Click-Through Rate PredictionLanguage Modeling	—Unverified	0
Multi-Epoch Learning for Deep Click-Through Rate Prediction Models	May 31, 2023	Click-Through Rate PredictionData Augmentation	—Unverified	0
DADIN: Domain Adversarial Deep Interest Network for Cross Domain Recommender Systems	May 20, 2023	Click-Through Rate PredictionDomain Adaptation	—Unverified	0
Cross-domain Augmentation Networks for Click-Through Rate Prediction	May 6, 2023	Click-Through Rate PredictionPrediction	—Unverified	0
DELTA: Dynamic Embedding Learning with Truncated Conscious Attention for CTR Prediction	May 3, 2023	Click-Through Rate Prediction	—Unverified	0
Reformulating CTR Prediction: Learning Invariant Feature Interactions for Recommendation	Apr 26, 2023	Click-Through Rate PredictionDisentanglement	CodeCode Available	1
EulerNet: Adaptive Feature Interaction Learning via Euler's Formula for CTR Prediction	Apr 21, 2023	Click-Through Rate Prediction	CodeCode Available	1
Always Strengthen Your Strengths: A Drift-Aware Incremental Learning Framework for CTR Prediction	Apr 17, 2023	Click-Through Rate PredictionDiversity	—Unverified	0

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All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	DNN + MMBAttn	AUC	0.81	—	Unverified
10	STEC	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DCNv2	AUC	0.85	—	Unverified
6	DeepFM	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
3	FinalMLP	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified