Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

Recently Added Most Hyped Most Active Needs Verification Most Verified

Showing 201–250 of 391 papers

Title	Date	Tasks	Status	Hype
PHN: Parallel heterogeneous network with soft gating for CTR prediction	Jun 18, 2022	Click-Through Rate Prediction	—Unverified	0
Soft Retargeting Network for Click Through Rate Prediction	Jun 4, 2022	Click-Through Rate PredictionGraph Embedding	—Unverified	0
LPFS: Learnable Polarizing Feature Selection for Click-Through Rate Prediction	Jun 1, 2022	Click-Through Rate Predictionfeature selection	CodeCode Available	1
HIEN: Hierarchical Intention Embedding Network for Click-Through Rate Prediction	Jun 1, 2022	AttributeClick-Through Rate Prediction	—Unverified	0
Sampling Is All You Need on Modeling Long-Term User Behaviors for CTR Prediction	May 20, 2022	AllClick-Through Rate Prediction	CodeCode Available	0
BARS: Towards Open Benchmarking for Recommender Systems	May 19, 2022	BenchmarkingClick-Through Rate Prediction	CodeCode Available	2
Visual Encoding and Debiasing for CTR Prediction	May 9, 2022	Click-Through Rate PredictionContrastive Learning	—Unverified	0
v-TCM: Vertical-aware Transformer Click Model for Web Search	May 6, 2022	Click-Through Rate PredictionPrediction	—Unverified	0
Hybrid CNN Based Attention with Category Prior for User Image Behavior Modeling	May 5, 2022	Click-Through Rate PredictionPrediction	CodeCode Available	0
Gating-adapted Wavelet Multiresolution Analysis for Exposure Sequence Modeling in CTR prediction	Apr 29, 2022	Click-Through Rate Prediction	—Unverified	0
Adversarial Filtering Modeling on Long-term User Behavior Sequences for Click-Through Rate Prediction	Apr 25, 2022	Click-Through Rate PredictionPrediction	—Unverified	0
Enhancing CTR Prediction with Context-Aware Feature Representation Learning	Apr 19, 2022	Click-Through Rate PredictionRepresentation Learning	CodeCode Available	1
CowClip: Reducing CTR Prediction Model Training Time from 12 hours to 10 minutes on 1 GPU	Apr 13, 2022	Click-Through Rate PredictionGPU	CodeCode Available	1
Single-shot Embedding Dimension Search in Recommender System	Apr 7, 2022	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
On the Adaptation to Concept Drift for CTR Prediction	Apr 1, 2022	Click-Through Rate PredictionIncremental Learning	—Unverified	0
Deep Page-Level Interest Network in Reinforcement Learning for Ads Allocation	Apr 1, 2022	Click-Through Rate Predictionreinforcement-learning	—Unverified	0
i-Razor: A Differentiable Neural Input Razor for Feature Selection and Dimension Search in DNN-Based Recommender Systems	Apr 1, 2022	Click-Through Rate PredictionFeature Engineering	CodeCode Available	0
Rethinking Position Bias Modeling with Knowledge Distillation for CTR Prediction	Apr 1, 2022	Click-Through Rate PredictionKnowledge Distillation	—Unverified	0
APG: Adaptive Parameter Generation Network for Click-Through Rate Prediction	Mar 30, 2022	Click-Through Rate Prediction	CodeCode Available	0
Modeling Users' Contextualized Page-wise Feedback for Click-Through Rate Prediction in E-commerce Search	Mar 29, 2022	Click-Through Rate PredictionDenoising	CodeCode Available	1
DHEN: A Deep and Hierarchical Ensemble Network for Large-Scale Click-Through Rate Prediction	Mar 11, 2022	Click-Through Rate Prediction	—Unverified	0
Click-Through Rate Prediction in Online Advertising: A Literature Review	Feb 22, 2022	Click-Through Rate PredictionMarketing	—Unverified	0
GIFT: Graph-guIded Feature Transfer for Cold-Start Video Click-Through Rate Prediction	Feb 21, 2022	Click-Through Rate Prediction	CodeCode Available	1
Real World Large Scale Recommendation Systems Reproducibility and Smooth Activations	Feb 14, 2022	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	1
Learn over Past, Evolve for Future: Search-based Time-aware Recommendation with Sequential Behavior Data	Feb 7, 2022	Click-Through Rate Prediction	—Unverified	0
Triangle Graph Interest Network for Click-through Rate Prediction	Feb 6, 2022	Click-Through Rate PredictionPrediction	CodeCode Available	1
Deep Interest Highlight Network for Click-Through Rate Prediction in Trigger-Induced Recommendation	Feb 5, 2022	Click-Through Rate Prediction	CodeCode Available	1
Neighbour Interaction based Click-Through Rate Prediction via Graph-masked Transformer	Jan 25, 2022	Click-Through Rate PredictionRepresentation Learning	—Unverified	0
Continual Learning for CTR Prediction: A Hybrid Approach	Jan 18, 2022	Click-Through Rate PredictionContinual Learning	—Unverified	0
Alleviating Cold-start Problem in CTR Prediction with A Variational Embedding Learning Framework	Jan 17, 2022	Click-Through Rate PredictionVariational Inference	—Unverified	0
GCWSNet: Generalized Consistent Weighted Sampling for Scalable and Accurate Training of Neural Networks	Jan 7, 2022	Click-Through Rate Prediction	—Unverified	0
Communication-Efficient TeraByte-Scale Model Training Framework for Online Advertising	Jan 5, 2022	Click-Through Rate PredictionCPU	—Unverified	0
MOEF: Modeling Occasion Evolution in Frequency Domain for Promotion-Aware Click-Through Rate Prediction	Dec 27, 2021	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	0
Adversarial Gradient Driven Exploration for Deep Click-Through Rate Prediction	Dec 21, 2021	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
CT4Rec: Simple yet Effective Consistency Training for Sequential Recommendation	Dec 13, 2021	Click-Through Rate PredictionContrastive Learning	CodeCode Available	1
Enhanced Exploration in Neural Feature Selection for Deep Click-Through Rate Prediction Models via Ensemble of Gating Layers	Dec 7, 2021	Click-Through Rate PredictionEnsemble Learning	—Unverified	0
A General Framework for Debiasing in CTR Prediction	Dec 6, 2021	Click-Through Rate PredictionPrediction	—Unverified	0
MISS: Multi-Interest Self-Supervised Learning Framework for Click-Through Rate Prediction	Nov 30, 2021	Click-Through Rate PredictionContrastive Learning	—Unverified	0
PaddleRec	Nov 19, 2021	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	2
Dynamic Parameterized Network for CTR Prediction	Nov 9, 2021	Click-Through Rate PredictionPrediction	—Unverified	0
AIM: Automatic Interaction Machine for Click-Through Rate Prediction	Nov 5, 2021	Click-Through Rate Prediction	CodeCode Available	1
Enhancing Explicit and Implicit Feature Interactions via Information Sharing for Parallel Deep CTR Models	Oct 30, 2021	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	0
Differentiable NAS Framework and Application to Ads CTR Prediction	Oct 25, 2021	Click-Through Rate PredictionNeural Architecture Search	CodeCode Available	0
AEFE: Automatic Embedded Feature Engineering for Categorical Features	Oct 19, 2021	Click-Through Rate PredictionFeature Engineering	—Unverified	0
Feature Shapley: A general framework to discovering useful feature interactions	Sep 29, 2021	Click-Through Rate Prediction	—Unverified	0
CareGraph: A Graph-based Recommender System for Diabetes Self-Care	Sep 29, 2021	Click-Through Rate PredictionKnowledge Graph Embeddings	—Unverified	0
Click-through Rate Prediction with Auto-Quantized Contrastive Learning	Sep 27, 2021	Click-Through Rate PredictionContrastive Learning	—Unverified	0
DemiNet: Dependency-Aware Multi-Interest Network with Self-Supervised Graph Learning for Click-Through Rate Prediction	Sep 26, 2021	Click-Through Rate PredictionDenoising	—Unverified	0
Dynamic Sequential Graph Learning for Click-Through Rate Prediction	Sep 26, 2021	Click-Through Rate PredictionGraph Learning	—Unverified	0
Attentive Knowledge-aware Graph Convolutional Networks with Collaborative Guidance for Personalized Recommendation	Sep 5, 2021	Click-Through Rate PredictionKnowledge-Aware Recommendation	—Unverified	0

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All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	STEC	AUC	0.81	—	Unverified
10	DNN + MMBAttn	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DeepFM	AUC	0.85	—	Unverified
6	DCNv2	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP	AUC	0.99	—	Unverified
3	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified