Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

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Showing 151–200 of 391 papers

Title	Date	Tasks	Status
AT4CTR: Auxiliary Match Tasks for Enhancing Click-Through Rate Prediction	Dec 9, 2023	Click-Through Rate PredictionCollaborative Filtering	—Unverified
Attentive Knowledge-aware Graph Convolutional Networks with Collaborative Guidance for Personalized Recommendation	Sep 5, 2021	Click-Through Rate PredictionKnowledge-Aware Recommendation	—Unverified
AutoAttention: Automatic Field Pair Selection for Attention in User Behavior Modeling	Oct 27, 2022	Click-Through Rate Prediction	—Unverified
AutoFT: Automatic Fine-Tune for Parameters Transfer Learning in Click-Through Rate Prediction	Jun 9, 2021	Click-Through Rate PredictionRecommendation Systems	—Unverified
Automatic Historical Feature Generation through Tree-based Method in Ads Prediction	Dec 31, 2020	Click-Through Rate Prediction	—Unverified
Balancing Efficiency and Effectiveness: An LLM-Infused Approach for Optimized CTR Prediction	Dec 9, 2024	Click-Through Rate PredictionWorld Knowledge	—Unverified
Benchmarking LLMs in Recommendation Tasks: A Comparative Evaluation with Conventional Recommenders	Mar 7, 2025	BenchmarkingClick-Through Rate Prediction	—Unverified
BERT4CTR: An Efficient Framework to Combine Pre-trained Language Model with Non-textual Features for CTR Prediction	Aug 17, 2023	Click-Through Rate PredictionDimensionality Reduction	—Unverified
Block-distributed Gradient Boosted Trees	Apr 23, 2019	Click-Through Rate PredictionLearning-To-Rank	—Unverified
Boost CTR Prediction for New Advertisements via Modeling Visual Content	Sep 23, 2022	Click-Through Rate PredictionPrediction	—Unverified
Branches, Assemble! Multi-Branch Cooperation Network for Large-Scale Click-Through Rate Prediction at Taobao	Nov 20, 2024	Click-Through Rate PredictionMemorization	—Unverified
Breaking the Length Barrier: LLM-Enhanced CTR Prediction in Long Textual User Behaviors	Mar 28, 2024	Click-Through Rate Prediction	—Unverified
Calibration-compatible Listwise Distillation of Privileged Features for CTR Prediction	Dec 14, 2023	Click-Through Rate Prediction	—Unverified
Calibration-then-Calculation: A Variance Reduced Metric Framework in Deep Click-Through Rate Prediction Models	Jan 30, 2024	Click-Through Rate Prediction	—Unverified
CAN: Feature Co-Action for Click-Through Rate Prediction	Nov 11, 2020	Click-Through Rate PredictionPrediction	—Unverified
CareGraph: A Graph-based Recommender System for Diabetes Self-Care	Sep 29, 2021	Click-Through Rate PredictionKnowledge Graph Embeddings	—Unverified
Category-Specific CNN for Visual-aware CTR Prediction at JD.com	Jun 18, 2020	Click-Through Rate Prediction	—Unverified
Causality-based CTR Prediction using Graph Neural Networks	Jan 30, 2023	Causal DiscoveryClick-Through Rate Prediction	—Unverified
ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction	Oct 13, 2023	Click-Through Rate PredictionLanguage Modeling	—Unverified
Click Through Rate Prediction for Contextual Advertisment Using Linear Regression	Jan 30, 2017	Click-Through Rate Predictionfeature selection	—Unverified
Click-Through Rate Prediction in Online Advertising: A Literature Review	Feb 22, 2022	Click-Through Rate PredictionMarketing	—Unverified
Click-Through Rate Prediction Using Graph Neural Networks and Online Learning	May 9, 2021	Binary ClassificationClick-Through Rate Prediction	—Unverified
Click-through Rate Prediction with Auto-Quantized Contrastive Learning	Sep 27, 2021	Click-Through Rate PredictionContrastive Learning	—Unverified
Cold-Start based Multi-Scenario Ranking Model for Click-Through Rate Prediction	Apr 16, 2023	Click-Through Rate Prediction	—Unverified
Collaborative Contrastive Network for Click-Through Rate Prediction	Nov 18, 2024	Click-Through Rate PredictionContrastive Learning	—Unverified
Communication-Efficient TeraByte-Scale Model Training Framework for Online Advertising	Jan 5, 2022	Click-Through Rate PredictionCPU	—Unverified
On the Adaptation to Concept Drift for CTR Prediction	Apr 1, 2022	Click-Through Rate PredictionIncremental Learning	—Unverified
Confidence Ranking for CTR Prediction	Jun 28, 2023	Click-Through Rate PredictionPrediction	—Unverified
ContentCTR: Frame-level Live Streaming Click-Through Rate Prediction with Multimodal Transformer	Jun 26, 2023	Click-Through Rate PredictionDynamic Time Warping	—Unverified
Continual Learning for CTR Prediction: A Hybrid Approach	Jan 18, 2022	Click-Through Rate PredictionContinual Learning	—Unverified
Continual Transfer Learning for Cross-Domain Click-Through Rate Prediction at Taobao	Aug 11, 2022	Click-Through Rate PredictionPrediction	—Unverified
Entire Space Multi-Task Modeling via Post-Click Behavior Decomposition for Conversion Rate Prediction	Oct 15, 2019	Click-Through Rate PredictionMulti-Task Learning	—Unverified
CPM-sensitive AUC for CTR prediction	Apr 23, 2019	Click-Through Rate PredictionPrediction	—Unverified
Cross-domain Augmentation Networks for Click-Through Rate Prediction	May 6, 2023	Click-Through Rate PredictionPrediction	—Unverified
Cross Domain LifeLong Sequential Modeling for Online Click-Through Rate Prediction	Dec 11, 2023	Click-Through Rate PredictionPrediction	—Unverified
CSPM: A Contrastive Spatiotemporal Preference Model for CTR Prediction in On-Demand Food Delivery Services	Aug 10, 2023	Click-Through Rate PredictionContrastive Learning	—Unverified
CTRL: Connect Collaborative and Language Model for CTR Prediction	Jun 5, 2023	Click-Through Rate PredictionLanguage Modeling	—Unverified
DADIN: Domain Adversarial Deep Interest Network for Cross Domain Recommender Systems	May 20, 2023	Click-Through Rate PredictionDomain Adaptation	—Unverified
DADNN: Multi-Scene CTR Prediction via Domain-Aware Deep Neural Network	Nov 24, 2020	Click-Through Rate PredictionMixture-of-Experts	—Unverified
Data Efficiency for Large Recommendation Models	Oct 8, 2024	Click-Through Rate Prediction	—Unverified
Decision-Making Context Interaction Network for Click-Through Rate Prediction	Jan 29, 2023	Click-Through Rate PredictionDecision Making	—Unverified
Deep Context Interest Network for Click-Through Rate Prediction	Aug 11, 2023	Click-Through Rate PredictionPrediction	—Unverified
Deep CTR Prediction in Display Advertising	Sep 20, 2016	Click-Through Rate PredictionPrediction	—Unverified
DeepEnFM: Deep neural networks with Encoder enhanced Factorization Machine	Sep 25, 2019	Click-Through Rate Prediction	—Unverified
Deep Evolutional Instant Interest Network for CTR Prediction in Trigger-Induced Recommendation	Jan 15, 2024	Click-Through Rate Prediction	—Unverified
Deep Group Interest Modeling of Full Lifelong User Behaviors for CTR Prediction	Nov 15, 2023	Click-Through Rate Prediction	—Unverified
Deep Intention-Aware Network for Click-Through Rate Prediction	Nov 16, 2022	Click-Through Rate PredictionPrediction	—Unverified
Deep Interaction Machine: A Simple but Effective Model for High-order Feature Interactions	Jan 1, 2020	Click-Through Rate PredictionFeature Engineering	—Unverified
Deeply Supervised Semantic Model for Click-Through Rate Prediction in Sponsored Search	Mar 28, 2018	Click-Through Rate Prediction	—Unverified
Deep Page-Level Interest Network in Reinforcement Learning for Ads Allocation	Apr 1, 2022	Click-Through Rate Predictionreinforcement-learning	—Unverified

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All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	STEC	AUC	0.81	—	Unverified
10	DNN + MMBAttn	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DeepFM	AUC	0.85	—	Unverified
6	DCNv2	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP	AUC	0.99	—	Unverified
3	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified