Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

Recently Added Most Hyped Most Active Needs Verification Most Verified

Showing 76–100 of 391 papers

Title	Date	Tasks	Status	Hype
A Click-Through Rate Prediction Method Based on Cross-Importance of Multi-Order Features	May 14, 2024	Click-Through Rate Prediction	—Unverified	0
TF4CTR: Twin Focus Framework for CTR Prediction via Adaptive Sample Differentiation	May 6, 2024	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	1
Retrieval-Oriented Knowledge for Click-Through Rate Prediction	Apr 28, 2024	Click-Through Rate PredictionContrastive Learning	CodeCode Available	1
Deep Pattern Network for Click-Through Rate Prediction	Apr 17, 2024	Click-Through Rate PredictionPrediction	—Unverified	0
Recall-Augmented Ranking: Enhancing Click-Through Rate Prediction Accuracy with Cross-Stage Data	Apr 15, 2024	Click-Through Rate Prediction	—Unverified	0
JobFormer: Skill-Aware Job Recommendation with Semantic-Enhanced Transformer	Apr 5, 2024	Click-Through Rate PredictionRepresentation Learning	—Unverified	0
RAT: Retrieval-Augmented Transformer for Click-Through Rate Prediction	Apr 2, 2024	Click-Through Rate PredictionRetrieval	CodeCode Available	1
Breaking the Length Barrier: LLM-Enhanced CTR Prediction in Long Textual User Behaviors	Mar 28, 2024	Click-Through Rate Prediction	—Unverified	0
Understanding the Ranking Loss for Recommendation with Sparse User Feedback	Mar 21, 2024	Binary ClassificationClick-Through Rate Prediction	CodeCode Available	2
PPM : A Pre-trained Plug-in Model for Click-through Rate Prediction	Mar 15, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
Discrete Semantic Tokenization for Deep CTR Prediction	Mar 13, 2024	Click-Through Rate PredictionNews Recommendation	CodeCode Available	1
MetaSplit: Meta-Split Network for Limited-Stock Product Recommendation	Mar 11, 2024	Click-Through Rate PredictionMeta-Learning	—Unverified	0
Improved Online Learning Algorithms for CTR Prediction in Ad Auctions	Feb 29, 2024	Click-Through Rate Prediction	—Unverified	0
Helen: Optimizing CTR Prediction Models with Frequency-wise Hessian Eigenvalue Regularization	Feb 23, 2024	Click-Through Rate PredictionPrediction	CodeCode Available	1
MerRec: A Large-scale Multipurpose Mercari Dataset for Consumer-to-Consumer Recommendation Systems	Feb 22, 2024	Click-Through Rate PredictionDiversity	CodeCode Available	1
LiRank: Industrial Large Scale Ranking Models at LinkedIn	Feb 10, 2024	Click-Through Rate PredictionQuantization	—Unverified	0
Understanding and Counteracting Feature-Level Bias in Click-Through Rate Prediction	Feb 6, 2024	BlockingClick-Through Rate Prediction	CodeCode Available	0
Calibration-then-Calculation: A Variance Reduced Metric Framework in Deep Click-Through Rate Prediction Models	Jan 30, 2024	Click-Through Rate Prediction	—Unverified	0
Deep Evolutional Instant Interest Network for CTR Prediction in Trigger-Induced Recommendation	Jan 15, 2024	Click-Through Rate Prediction	—Unverified	0
GACE: Learning Graph-Based Cross-Page Ads Embedding For Click-Through Rate Prediction	Jan 15, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
Fine-Grained Embedding Dimension Optimization During Training for Recommender Systems	Jan 9, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
Less or More From Teacher: Exploiting Trilateral Geometry For Knowledge Distillation	Dec 22, 2023	Bilevel OptimizationClick-Through Rate Prediction	—Unverified	0
A Unified Framework for Multi-Domain CTR Prediction via Large Language Models	Dec 17, 2023	Click-Through Rate PredictionLanguage Modelling	CodeCode Available	1
CETN: Contrast-enhanced Through Network for CTR Prediction	Dec 15, 2023	Click-Through Rate PredictionContrastive Learning	CodeCode Available	1
Calibration-compatible Listwise Distillation of Privileged Features for CTR Prediction	Dec 14, 2023	Click-Through Rate Prediction	—Unverified	0

Show:10 25 50

← PrevPage 4 of 16Next →

All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	DNN + MMBAttn	AUC	0.81	—	Unverified
10	STEC	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DCNv2	AUC	0.85	—	Unverified
6	DeepFM	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
3	FinalMLP	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified