Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

Recently Added Most Hyped Most Active Needs Verification Most Verified

Showing 101–150 of 391 papers

Title	Date	Tasks	Status	Hype
Cross Domain LifeLong Sequential Modeling for Online Click-Through Rate Prediction	Dec 11, 2023	Click-Through Rate PredictionPrediction	—Unverified	0
AT4CTR: Auxiliary Match Tasks for Enhancing Click-Through Rate Prediction	Dec 9, 2023	Click-Through Rate PredictionCollaborative Filtering	—Unverified	0
Enhancing Cross-domain Click-Through Rate Prediction via Explicit Feature Augmentation	Nov 30, 2023	Click-Through Rate PredictionTransfer Learning	—Unverified	0
Temporal Importance Factor for Loss Functions for CTR Prediction	Nov 28, 2023	Click-Through Rate Prediction	—Unverified	0
UFIN: Universal Feature Interaction Network for Multi-Domain Click-Through Rate Prediction	Nov 27, 2023	Click-Through Rate PredictionKnowledge Distillation	CodeCode Available	0
Deep Group Interest Modeling of Full Lifelong User Behaviors for CTR Prediction	Nov 15, 2023	Click-Through Rate Prediction	—Unverified	0
Towards Deeper, Lighter and Interpretable Cross Network for CTR Prediction	Nov 8, 2023	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	1
A Comprehensive Summarization and Evaluation of Feature Refinement Modules for CTR Prediction	Nov 8, 2023	BenchmarkingClick-Through Rate Prediction	CodeCode Available	0
Farthest Greedy Path Sampling for Two-shot Recommender Search	Oct 31, 2023	Click-Through Rate PredictionDiversity	—Unverified	0
FLIP: Fine-grained Alignment between ID-based Models and Pretrained Language Models for CTR Prediction	Oct 30, 2023	Click-Through Rate PredictionContrastive Learning	CodeCode Available	1
LLP-Bench: A Large Scale Tabular Benchmark for Learning from Label Proportions	Oct 16, 2023	Click-Through Rate Prediction	—Unverified	0
ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction	Oct 13, 2023	Click-Through Rate PredictionLanguage Modeling	—Unverified	0
EMOFM: Ensemble MLP mOdel with Feature-based Mixers for Click-Through Rate Prediction	Oct 6, 2023	Click-Through Rate Prediction	—Unverified	0
Enhancing Cross-Category Learning in Recommendation Systems with Multi-Layer Embedding Training	Sep 27, 2023	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
RE-SORT: Removing Spurious Correlation in Multilevel Interaction for CTR Prediction	Sep 26, 2023	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	0
Making the Full Model Adaptive: Multi-level Domain Adaptation for Multi-Domain CTR Prediction	Sep 17, 2023	Click-Through Rate PredictionDomain Adaptation	—Unverified	0
Scenario-Aware Hierarchical Dynamic Network for Multi-Scenario Recommendation	Sep 5, 2023	Click-Through Rate Prediction	—Unverified	0
OutRank: Speeding up AutoML-based Model Search for Large Sparse Data sets with Cardinality-aware Feature Ranking	Sep 4, 2023	Anomaly DetectionAutoML	CodeCode Available	1
Learning Category Trees for ID-Based Recommendation: Exploring the Power of Differentiable Vector Quantization	Aug 31, 2023	Click-Through Rate PredictionCollaborative Filtering	CodeCode Available	0
AntM^2C: A Large Scale Dataset For Multi-Scenario Multi-Modal CTR Prediction	Aug 31, 2023	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
Fragment and Integrate Network (FIN): A Novel Spatial-Temporal Modeling Based on Long Sequential Behavior for Online Food Ordering Click-Through Rate Prediction	Aug 30, 2023	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
STEC: See-Through Transformer-based Encoder for CTR Prediction	Aug 29, 2023	Click-Through Rate PredictionPrediction	—Unverified	0
MMBAttn: Max-Mean and Bit-wise Attention for CTR Prediction	Aug 25, 2023	Click-Through Rate PredictionFeature Importance	—Unverified	0
Time-aligned Exposure-enhanced Model for Click-Through Rate Prediction	Aug 19, 2023	Click-Through Rate PredictionPrediction	—Unverified	0
BERT4CTR: An Efficient Framework to Combine Pre-trained Language Model with Non-textual Features for CTR Prediction	Aug 17, 2023	Click-Through Rate PredictionDimensionality Reduction	—Unverified	0
Temporal Interest Network for User Response Prediction	Aug 15, 2023	Click-Through Rate PredictionPrediction	CodeCode Available	1
Deep Context Interest Network for Click-Through Rate Prediction	Aug 11, 2023	Click-Through Rate PredictionPrediction	—Unverified	0
CSPM: A Contrastive Spatiotemporal Preference Model for CTR Prediction in On-Demand Food Delivery Services	Aug 10, 2023	Click-Through Rate PredictionContrastive Learning	—Unverified	0
TBIN: Modeling Long Textual Behavior Data for CTR Prediction	Aug 9, 2023	ChunkingClick-Through Rate Prediction	—Unverified	0
Weighted Multi-Level Feature Factorization for App ads CTR and installation prediction	Aug 3, 2023	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	0
MAP: A Model-agnostic Pretraining Framework for Click-through Rate Prediction	Aug 3, 2023	Binary ClassificationClick-Through Rate Prediction	CodeCode Available	0
Cognitive Evolutionary Search to Select Feature Interactions for Click-Through Rate Prediction	Aug 1, 2023	Click-Through Rate PredictionEvolutionary Algorithms	CodeCode Available	1
Unleash the Power of Context: Enhancing Large-Scale Recommender Systems with Context-Based Prediction Models	Jul 25, 2023	Click-Through Rate PredictionPrediction	—Unverified	0
News Popularity Beyond the Click-Through-Rate for Personalized Recommendations	Jul 18, 2023	ArticlesClick-Through Rate Prediction	—Unverified	0
Streaming CTR Prediction: Rethinking Recommendation Task for Real-World Streaming Data	Jul 14, 2023	Click-Through Rate PredictionPrediction	—Unverified	0
Confidence Ranking for CTR Prediction	Jun 28, 2023	Click-Through Rate PredictionPrediction	—Unverified	0
A Collaborative Transfer Learning Framework for Cross-domain Recommendation	Jun 26, 2023	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
ContentCTR: Frame-level Live Streaming Click-Through Rate Prediction with Multimodal Transformer	Jun 26, 2023	Click-Through Rate PredictionDynamic Time Warping	—Unverified	0
OptMSM: Optimizing Multi-Scenario Modeling for Click-Through Rate Prediction	Jun 23, 2023	Click-Through Rate PredictionDisentanglement	—Unverified	0
COURIER: Contrastive User Intention Reconstruction for Large-Scale Visual Recommendation	Jun 8, 2023	AttributeClick-Through Rate Prediction	CodeCode Available	0
Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao	Jun 6, 2023	Click-Through Rate PredictionData Augmentation	—Unverified	0
Graph Based Long-Term And Short-Term Interest Model for Click-Through Rate Prediction	Jun 5, 2023	Click-Through Rate Prediction	—Unverified	0
CTRL: Connect Collaborative and Language Model for CTR Prediction	Jun 5, 2023	Click-Through Rate PredictionLanguage Modeling	—Unverified	0
Multi-Epoch Learning for Deep Click-Through Rate Prediction Models	May 31, 2023	Click-Through Rate PredictionData Augmentation	—Unverified	0
DADIN: Domain Adversarial Deep Interest Network for Cross Domain Recommender Systems	May 20, 2023	Click-Through Rate PredictionDomain Adaptation	—Unverified	0
Cross-domain Augmentation Networks for Click-Through Rate Prediction	May 6, 2023	Click-Through Rate PredictionPrediction	—Unverified	0
DELTA: Dynamic Embedding Learning with Truncated Conscious Attention for CTR Prediction	May 3, 2023	Click-Through Rate Prediction	—Unverified	0
Reformulating CTR Prediction: Learning Invariant Feature Interactions for Recommendation	Apr 26, 2023	Click-Through Rate PredictionDisentanglement	CodeCode Available	1
EulerNet: Adaptive Feature Interaction Learning via Euler's Formula for CTR Prediction	Apr 21, 2023	Click-Through Rate Prediction	CodeCode Available	1
Always Strengthen Your Strengths: A Drift-Aware Incremental Learning Framework for CTR Prediction	Apr 17, 2023	Click-Through Rate PredictionDiversity	—Unverified	0

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All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	STEC	AUC	0.81	—	Unverified
10	DNN + MMBAttn	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DeepFM	AUC	0.85	—	Unverified
6	DCNv2	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP	AUC	0.99	—	Unverified
3	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified