Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

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Showing 101–150 of 391 papers

Title	Date	Tasks	Status
Context-Aware Lifelong Sequential Modeling for Online Click-Through Rate Prediction	Feb 18, 2025	Click-Through Rate PredictionRecommendation Systems	—Unverified
MIM: Multi-modal Content Interest Modeling Paradigm for User Behavior Modeling	Feb 1, 2025	Click-Through Rate PredictionCollaborative Filtering	—Unverified
General Information Metrics for Improving AI Model Training Efficiency	Jan 2, 2025	Click-Through Rate PredictionWeather Forecasting	—Unverified
Balancing Efficiency and Effectiveness: An LLM-Infused Approach for Optimized CTR Prediction	Dec 9, 2024	Click-Through Rate PredictionWorld Knowledge	—Unverified
Explainable CTR Prediction via LLM Reasoning	Dec 3, 2024	Click-Through Rate PredictionDecision Making	—Unverified
Ensemble Learning via Knowledge Transfer for CTR Prediction	Nov 25, 2024	Click-Through Rate PredictionEnsemble Learning	CodeCode Available
Fusion Matters: Learning Fusion in Deep Click-through Rate Prediction Models	Nov 24, 2024	Click-Through Rate PredictionNeural Architecture Search	CodeCode Available
LIBER: Lifelong User Behavior Modeling Based on Large Language Models	Nov 22, 2024	Click-Through Rate PredictionMusic Recommendation	—Unverified
An accuracy improving method for advertising click through rate prediction based on enhanced xDeepFM model	Nov 21, 2024	Click-Through Rate PredictionPrediction	—Unverified
A Collaborative Ensemble Framework for CTR Prediction	Nov 20, 2024	Click-Through Rate PredictionNegation	—Unverified
Branches, Assemble! Multi-Branch Cooperation Network for Large-Scale Click-Through Rate Prediction at Taobao	Nov 20, 2024	Click-Through Rate PredictionMemorization	—Unverified
Towards Unifying Feature Interaction Models for Click-Through Rate Prediction	Nov 19, 2024	Click-Through Rate Prediction	—Unverified
All-domain Moveline Evolution Network for Click-Through Rate Prediction	Nov 18, 2024	AllClick-Through Rate Prediction	—Unverified
Collaborative Contrastive Network for Click-Through Rate Prediction	Nov 18, 2024	Click-Through Rate PredictionContrastive Learning	—Unverified
InterFormer: Towards Effective Heterogeneous Interaction Learning for Click-Through Rate Prediction	Nov 15, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified
Feature Interaction Fusion Self-Distillation Network For CTR Prediction	Nov 12, 2024	Click-Through Rate PredictionKnowledge Distillation	—Unverified
Graph Cross-Correlated Network for Recommendation	Nov 2, 2024	Click-Through Rate PredictionCollaborative Filtering	—Unverified
Enhancing CTR Prediction in Recommendation Domain with Search Query Representation	Oct 28, 2024	Click-Through Rate PredictionContrastive Learning	—Unverified
Incorporating Group Prior into Variational Inference for Tail-User Behavior Modeling in CTR Prediction	Oct 19, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified
A Recommendation Model Utilizing Separation Embedding and Self-Attention for Feature Mining	Oct 19, 2024	Click-Through Rate Predictionfeature selection	—Unverified
Data Efficiency for Large Recommendation Models	Oct 8, 2024	Click-Through Rate Prediction	—Unverified
NeSHFS: Neighborhood Search with Heuristic-based Feature Selection for Click-Through Rate Prediction	Sep 13, 2024	Click-Through Rate Predictionfeature selection	—Unverified
RBoard: A Unified Platform for Reproducible and Reusable Recommender System Benchmarks	Sep 9, 2024	BenchmarkingClick-Through Rate Prediction	—Unverified
Efficient Transfer Learning Framework for Cross-Domain Click-Through Rate Prediction	Aug 29, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified
LARR: Large Language Model Aided Real-time Scene Recommendation with Semantic Understanding	Aug 21, 2024	Click-Through Rate PredictionContrastive Learning	—Unverified
CTR-KAN: KAN for Adaptive High-Order Feature Interaction Modeling	Aug 16, 2024	Click-Through Rate PredictionComputational Efficiency	CodeCode Available
AIE: Auction Information Enhanced Framework for CTR Prediction in Online Advertising	Aug 15, 2024	Click-Through Rate PredictionPrediction	—Unverified
MLoRA: Multi-Domain Low-Rank Adaptive Network for CTR Prediction	Aug 14, 2024	Click-Through Rate PredictionPrediction	—Unverified
Moment&Cross: Next-Generation Real-Time Cross-Domain CTR Prediction for Live-Streaming Recommendation at Kuaishou	Aug 11, 2024	Click-Through Rate Prediction	—Unverified
Scene-wise Adaptive Network for Dynamic Cold-start Scenes Optimization in CTR Prediction	Aug 3, 2024	Click-Through Rate PredictionDiversity	CodeCode Available
HMDN: Hierarchical Multi-Distribution Network for Click-Through Rate Prediction	Aug 2, 2024	Click-Through Rate PredictionMixture-of-Experts	—Unverified
Enhancing CTR Prediction through Sequential Recommendation Pre-training: Introducing the SRP4CTR Framework	Jul 29, 2024	Click-Through Rate PredictionSelf-Supervised Learning	—Unverified
FedUD: Exploiting Unaligned Data for Cross-Platform Federated Click-Through Rate Prediction	Jul 26, 2024	Click-Through Rate PredictionFederated Learning	—Unverified
TWIN V2: Scaling Ultra-Long User Behavior Sequence Modeling for Enhanced CTR Prediction at Kuaishou	Jul 23, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified
SEMINAR: Search Enhanced Multi-modal Interest Network and Approximate Retrieval for Lifelong Sequential Recommendation	Jul 15, 2024	Click-Through Rate PredictionQuantization	—Unverified
A Bag of Tricks for Scaling CPU-based Deep FFMs to more than 300m Predictions per Second	Jul 14, 2024	Click-Through Rate PredictionCPU	—Unverified
Warming Up Cold-Start CTR Prediction by Learning Item-Specific Feature Interactions	Jul 14, 2024	Click-Through Rate PredictionGraph Neural Network	—Unverified
Multi-Epoch learning with Data Augmentation for Deep Click-Through Rate Prediction	Jun 27, 2024	Click-Through Rate PredictionContinual Learning	—Unverified
The Effects of Data Split Strategies on the Offline Experiments for CTR Prediction	Jun 26, 2024	Click-Through Rate PredictionPrediction	—Unverified
Extreme Learning Machines for Fast Training of Click-Through Rate Prediction Models	Jun 25, 2024	Click-Through Rate Prediction	—Unverified
Light-weight End-to-End Graph Interest Network for CTR Prediction in E-commerce Search	Jun 25, 2024	Click-Through Rate PredictionGraph Embedding	—Unverified
Star+: A New Multi-Domain Model for CTR Prediction	Jun 24, 2024	Click-Through Rate PredictionMulti-Task Learning	—Unverified
Mutual Learning for Finetuning Click-Through Rate Prediction Models	Jun 17, 2024	Click-Through Rate PredictionKnowledge Distillation	—Unverified
Polyhedral Conic Classifier for CTR Prediction	Jun 6, 2024	Click-Through Rate PredictionDiversity	—Unverified
Predict Click-Through Rates with Deep Interest Network Model in E-commerce Advertising	Jun 4, 2024	Click-Through Rate Prediction	—Unverified
Mitigate Position Bias with Coupled Ranking Bias on CTR Prediction	May 29, 2024	Click-Through Rate PredictionPosition	—Unverified
Look into the Future: Deep Contextualized Sequential Recommendation	May 23, 2024	Click-Through Rate PredictionRetrieval	—Unverified
CELA: Cost-Efficient Language Model Alignment for CTR Prediction	May 17, 2024	Click-Through Rate PredictionCollaborative Filtering	CodeCode Available
A Click-Through Rate Prediction Method Based on Cross-Importance of Multi-Order Features	May 14, 2024	Click-Through Rate Prediction	—Unverified
Deep Pattern Network for Click-Through Rate Prediction	Apr 17, 2024	Click-Through Rate PredictionPrediction	—Unverified

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All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	DNN + MMBAttn	AUC	0.81	—	Unverified
10	STEC	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DCNv2	AUC	0.85	—	Unverified
6	DeepFM	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
3	FinalMLP	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified