Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

Recently Added Most Hyped Most Active Needs Verification Most Verified

Showing 51–100 of 391 papers

Title	Date	Tasks	Status	Hype
Deep Interest Highlight Network for Click-Through Rate Prediction in Trigger-Induced Recommendation	Feb 5, 2022	Click-Through Rate Prediction	CodeCode Available	1
CT4Rec: Simple yet Effective Consistency Training for Sequential Recommendation	Dec 13, 2021	Click-Through Rate PredictionContrastive Learning	CodeCode Available	1
AIM: Automatic Interaction Machine for Click-Through Rate Prediction	Nov 5, 2021	Click-Through Rate Prediction	CodeCode Available	1
Retrieval & Interaction Machine for Tabular Data Prediction	Aug 11, 2021	AttributeClick-Through Rate Prediction	CodeCode Available	1
Memorize, Factorize, or be Naïve: Learning Optimal Feature Interaction Methods for CTR Prediction	Aug 3, 2021	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	1
FINT: Field-aware INTeraction Neural Network For CTR Prediction	Jul 5, 2021	Click-Through Rate Prediction	CodeCode Available	1
Dual Attentive Sequential Learning for Cross-Domain Click-Through Rate Prediction	Jun 5, 2021	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	1
Learning Graph Meta Embeddings for Cold-Start Ads in Click-Through Rate Prediction	May 19, 2021	Click-Through Rate PredictionMeta-Learning	CodeCode Available	1
XCrossNet: Feature Structure-Oriented Learning for Click-Through Rate Prediction	Apr 22, 2021	Click-Through Rate PredictionFeature Engineering	CodeCode Available	1
GraphHINGE: Learning Interaction Models of Structured Neighborhood on Heterogeneous Information Network	Nov 25, 2020	Click-Through Rate Prediction	CodeCode Available	1
Exploration in Online Advertising Systems with Deep Uncertainty-Aware Learning	Nov 25, 2020	Click-Through Rate PredictionGaussian Processes	CodeCode Available	1
Clicks can be Cheating: Counterfactual Recommendation for Mitigating Clickbait Issue	Sep 21, 2020	Click-Through Rate Predictioncounterfactual	CodeCode Available	1
BARS-CTR: Open Benchmarking for Click-Through Rate Prediction	Sep 12, 2020	BenchmarkingClick-Through Rate Prediction	CodeCode Available	1
DCN V2: Improved Deep & Cross Network and Practical Lessons for Web-scale Learning to Rank Systems	Aug 19, 2020	Click-Through Rate PredictionLearning-To-Rank	CodeCode Available	1
MiNet: Mixed Interest Network for Cross-Domain Click-Through Rate Prediction	Aug 7, 2020	Click-Through Rate PredictionPrediction	CodeCode Available	1
Search-based User Interest Modeling with Lifelong Sequential Behavior Data for Click-Through Rate Prediction	Jun 10, 2020	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	1
User Behavior Retrieval for Click-Through Rate Prediction	May 28, 2020	Click-Through Rate PredictionPrediction	CodeCode Available	1
Deep Interest with Hierarchical Attention Network for Click-Through Rate Prediction	May 22, 2020	Click-Through Rate Prediction	CodeCode Available	1
AutoFIS: Automatic Feature Interaction Selection in Factorization Models for Click-Through Rate Prediction	Mar 25, 2020	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	1
DeepLight: Deep Lightweight Feature Interactions for Accelerating CTR Predictions in Ad Serving	Feb 17, 2020	Click-Through Rate PredictionPrediction	CodeCode Available	1
Interpretable Click-Through Rate Prediction through Hierarchical Attention	Jan 20, 2020	Click-Through Rate PredictionMarketing	CodeCode Available	1
Fi-GNN: Modeling Feature Interactions via Graph Neural Networks for CTR Prediction	Oct 12, 2019	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	1
FiBiNET: Combining Feature Importance and Bilinear feature Interaction for Click-Through Rate Prediction	May 23, 2019	Click-Through Rate PredictionFeature Importance	CodeCode Available	1
Warm Up Cold-start Advertisements: Improving CTR Predictions via Learning to Learn ID Embeddings	Apr 25, 2019	Click-Through Rate PredictionMeta-Learning	CodeCode Available	1
Knowledge Graph Convolutional Networks for Recommender Systems	Mar 18, 2019	Click-Through Rate PredictionCollaborative Filtering	CodeCode Available	1
xDeepFM: Combining Explicit and Implicit Feature Interactions for Recommender Systems	Mar 14, 2018	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	1
RippleNet: Propagating User Preferences on the Knowledge Graph for Recommender Systems	Mar 9, 2018	Click-Through Rate PredictionCollaborative Filtering	CodeCode Available	1
An Ensemble-based Approach to Click-Through Rate Prediction for Promoted Listings at Etsy	Nov 4, 2017	Click-Through Rate PredictionEnsemble Learning	CodeCode Available	1
Deep & Cross Network for Ad Click Predictions	Aug 17, 2017	Click-Through Rate PredictionFeature Engineering	CodeCode Available	1
Deep Interest Network for Click-Through Rate Prediction	Jun 21, 2017	Click-Through Rate PredictionPrediction	CodeCode Available	1
DeepFM: A Factorization-Machine based Neural Network for CTR Prediction	Mar 13, 2017	Click-Through Rate PredictionFeature Engineering	CodeCode Available	1
Wide & Deep Learning for Recommender Systems	Jun 24, 2016	Click-Through Rate PredictionDeep Learning	CodeCode Available	1
Generative Click-through Rate Prediction with Applications to Search Advertising	Jul 15, 2025	Click-Through Rate PredictionPrediction	—Unverified	0
GIST: Cross-Domain Click-Through Rate Prediction via Guided Content-Behavior Distillation	Jul 7, 2025	Click-Through Rate PredictionTransfer Learning	—Unverified	0
An Audio-centric Multi-task Learning Framework for Streaming Ads Targeting on Spotify	Jun 23, 2025	Click-Through Rate PredictionMixture-of-Experts	—Unverified	0
MoE-MLoRA for Multi-Domain CTR Prediction: Efficient Adaptation with Expert Specialization	Jun 9, 2025	Click-Through Rate PredictionDiversity	CodeCode Available	0
DLF: Enhancing Explicit-Implicit Interaction via Dynamic Low-Order-Aware Fusion for CTR Prediction	May 25, 2025	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	0
Field Matters: A lightweight LLM-enhanced Method for CTR Prediction	May 20, 2025	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
Feature Staleness Aware Incremental Learning for CTR Prediction	Apr 29, 2025	Click-Through Rate PredictionIncremental Learning	CodeCode Available	0
Feature Fusion Revisited: Multimodal CTR Prediction for MMCTR Challenge	Apr 26, 2025	Click-Through Rate PredictionInformation Retrieval	CodeCode Available	0
On the Practice of Deep Hierarchical Ensemble Network for Ad Conversion Rate Prediction	Apr 10, 2025	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
PRECTR: A Synergistic Framework for Integrating Personalized Search Relevance Matching and CTR Prediction	Mar 24, 2025	Binary ClassificationClick-Through Rate Prediction	—Unverified	0
Federated Cross-Domain Click-Through Rate Prediction With Large Language Model Augmentation	Mar 21, 2025	Click-Through Rate PredictionContrastive Learning	—Unverified	0
Scaled Supervision is an Implicit Lipschitz Regularizer	Mar 19, 2025	Binary ClassificationClick-Through Rate Prediction	CodeCode Available	0
Addressing Information Loss and Interaction Collapse: A Dual Enhanced Attention Framework for Feature Interaction	Mar 14, 2025	Click-Through Rate Prediction	—Unverified	0
Benchmarking LLMs in Recommendation Tasks: A Comparative Evaluation with Conventional Recommenders	Mar 7, 2025	BenchmarkingClick-Through Rate Prediction	—Unverified	0
LREA: Low-Rank Efficient Attention on Modeling Long-Term User Behaviors for CTR Prediction	Mar 4, 2025	Click-Through Rate PredictionComputational Efficiency	—Unverified	0
Towards An Efficient LLM Training Paradigm for CTR Prediction	Mar 2, 2025	Click-Through Rate PredictionPrediction	—Unverified	0
Addressing Cold-start Problem in Click-Through Rate Prediction via Supervised Diffusion Modeling	Mar 1, 2025	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
A Universal Framework for Compressing Embeddings in CTR Prediction	Feb 21, 2025	Click-Through Rate PredictionContrastive Learning	CodeCode Available	0

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All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	DNN + MMBAttn	AUC	0.81	—	Unverified
10	STEC	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DCNv2	AUC	0.85	—	Unverified
6	DeepFM	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
3	FinalMLP	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified