Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

Recently Added Most Hyped Most Active Needs Verification Most Verified

Showing 26–50 of 391 papers

Title	Date	Tasks	Status	Hype
Balancing Efficiency and Effectiveness: An LLM-Infused Approach for Optimized CTR Prediction	Dec 9, 2024	Click-Through Rate PredictionWorld Knowledge	—Unverified	0
Explainable CTR Prediction via LLM Reasoning	Dec 3, 2024	Click-Through Rate PredictionDecision Making	—Unverified	0
Ensemble Learning via Knowledge Transfer for CTR Prediction	Nov 25, 2024	Click-Through Rate PredictionEnsemble Learning	CodeCode Available	0
Fusion Matters: Learning Fusion in Deep Click-through Rate Prediction Models	Nov 24, 2024	Click-Through Rate PredictionNeural Architecture Search	CodeCode Available	0
Multi-granularity Interest Retrieval and Refinement Network for Long-Term User Behavior Modeling in CTR Prediction	Nov 22, 2024	Click-Through Rate PredictionRetrieval	CodeCode Available	1
LIBER: Lifelong User Behavior Modeling Based on Large Language Models	Nov 22, 2024	Click-Through Rate PredictionMusic Recommendation	—Unverified	0
An accuracy improving method for advertising click through rate prediction based on enhanced xDeepFM model	Nov 21, 2024	Click-Through Rate PredictionPrediction	—Unverified	0
A Collaborative Ensemble Framework for CTR Prediction	Nov 20, 2024	Click-Through Rate PredictionNegation	—Unverified	0
Branches, Assemble! Multi-Branch Cooperation Network for Large-Scale Click-Through Rate Prediction at Taobao	Nov 20, 2024	Click-Through Rate PredictionMemorization	—Unverified	0
Towards Unifying Feature Interaction Models for Click-Through Rate Prediction	Nov 19, 2024	Click-Through Rate Prediction	—Unverified	0
All-domain Moveline Evolution Network for Click-Through Rate Prediction	Nov 18, 2024	AllClick-Through Rate Prediction	—Unverified	0
Collaborative Contrastive Network for Click-Through Rate Prediction	Nov 18, 2024	Click-Through Rate PredictionContrastive Learning	—Unverified	0
InterFormer: Towards Effective Heterogeneous Interaction Learning for Click-Through Rate Prediction	Nov 15, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
Towards Automated Model Design on Recommender Systems	Nov 12, 2024	AutoMLClick-Through Rate Prediction	CodeCode Available	1
Feature Interaction Fusion Self-Distillation Network For CTR Prediction	Nov 12, 2024	Click-Through Rate PredictionKnowledge Distillation	—Unverified	0
Graph Cross-Correlated Network for Recommendation	Nov 2, 2024	Click-Through Rate PredictionCollaborative Filtering	—Unverified	0
Enhancing CTR Prediction in Recommendation Domain with Search Query Representation	Oct 28, 2024	Click-Through Rate PredictionContrastive Learning	—Unverified	0
Incorporating Group Prior into Variational Inference for Tail-User Behavior Modeling in CTR Prediction	Oct 19, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
A Recommendation Model Utilizing Separation Embedding and Self-Attention for Feature Mining	Oct 19, 2024	Click-Through Rate Predictionfeature selection	—Unverified	0
Data Efficiency for Large Recommendation Models	Oct 8, 2024	Click-Through Rate Prediction	—Unverified	0
NeSHFS: Neighborhood Search with Heuristic-based Feature Selection for Click-Through Rate Prediction	Sep 13, 2024	Click-Through Rate Predictionfeature selection	—Unverified	0
RBoard: A Unified Platform for Reproducible and Reusable Recommender System Benchmarks	Sep 9, 2024	BenchmarkingClick-Through Rate Prediction	—Unverified	0
Efficient Transfer Learning Framework for Cross-Domain Click-Through Rate Prediction	Aug 29, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
LARR: Large Language Model Aided Real-time Scene Recommendation with Semantic Understanding	Aug 21, 2024	Click-Through Rate PredictionContrastive Learning	—Unverified	0
CTR-KAN: KAN for Adaptive High-Order Feature Interaction Modeling	Aug 16, 2024	Click-Through Rate PredictionComputational Efficiency	CodeCode Available	0

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All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	STEC	AUC	0.81	—	Unverified
10	DNN + MMBAttn	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DeepFM	AUC	0.85	—	Unverified
6	DCNv2	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP	AUC	0.99	—	Unverified
3	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified