Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

Recently Added Most Hyped Most Active Needs Verification Most Verified

Showing 226–250 of 391 papers

Title	Date	Tasks	Status
On-Device Model Fine-Tuning with Label Correction in Recommender Systems	Oct 21, 2022	Click-Through Rate PredictionRecommendation Systems	—Unverified
One Model to Serve All: Star Topology Adaptive Recommender for Multi-Domain CTR Prediction	Jan 27, 2021	AllClick-Through Rate Prediction	—Unverified
Online Interaction Detection for Click-Through Rate Prediction	Jun 27, 2021	Click-Through Rate PredictionPrediction	—Unverified
Online Meta-Learning for Model Update Aggregation in Federated Learning for Click-Through Rate Prediction	Aug 30, 2022	Click-Through Rate PredictionFederated Learning	—Unverified
On the Practice of Deep Hierarchical Ensemble Network for Ad Conversion Rate Prediction	Apr 10, 2025	Click-Through Rate PredictionRecommendation Systems	—Unverified
OptMSM: Optimizing Multi-Scenario Modeling for Click-Through Rate Prediction	Jun 23, 2023	Click-Through Rate PredictionDisentanglement	—Unverified
PBODL : Parallel Bayesian Online Deep Learning for Click-Through Rate Prediction in Tencent Advertising System	Jul 4, 2017	Click-Through Rate Prediction	—Unverified
PHN: Parallel heterogeneous network with soft gating for CTR prediction	Jun 18, 2022	Click-Through Rate Prediction	—Unverified
Polyhedral Conic Classifier for CTR Prediction	Jun 6, 2024	Click-Through Rate PredictionDiversity	—Unverified
PPM : A Pre-trained Plug-in Model for Click-through Rate Prediction	Mar 15, 2024	Click-Through Rate PredictionRecommendation Systems	—Unverified
PRECTR: A Synergistic Framework for Integrating Personalized Search Relevance Matching and CTR Prediction	Mar 24, 2025	Binary ClassificationClick-Through Rate Prediction	—Unverified
Predict Click-Through Rates with Deep Interest Network Model in E-commerce Advertising	Jun 4, 2024	Click-Through Rate Prediction	—Unverified
Predicting clicks in online display advertising with latent features and side-information	Nov 28, 2014	Click-Through Rate PredictionCollaborative Filtering	—Unverified
Provable Sparse Tensor Decomposition	Feb 5, 2015	Click-Through Rate PredictionClustering	—Unverified
RBoard: A Unified Platform for Reproducible and Reusable Recommender System Benchmarks	Sep 9, 2024	BenchmarkingClick-Through Rate Prediction	—Unverified
Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao	Jun 6, 2023	Click-Through Rate PredictionData Augmentation	—Unverified
Recall-Augmented Ranking: Enhancing Click-Through Rate Prediction Accuracy with Cross-Stage Data	Apr 15, 2024	Click-Through Rate Prediction	—Unverified
Regularized Adversarial Sampling and Deep Time-aware Attention for Click-Through Rate Prediction	Nov 3, 2019	Click-Through Rate PredictionPrediction	—Unverified
PCDF: A Parallel-Computing Distributed Framework for Sponsored Search Advertising Serving	Jun 26, 2022	Click-Through Rate PredictionRe-Ranking	—Unverified
Res-embedding for Deep Learning Based Click-Through Rate Prediction Modeling	Jun 25, 2019	Click-Through Rate Prediction	—Unverified
Rethinking Position Bias Modeling with Knowledge Distillation for CTR Prediction	Apr 1, 2022	Click-Through Rate PredictionKnowledge Distillation	—Unverified
Sampling Is All You Need on Modeling Long-Term User Behaviors for CTR Prediction	May 20, 2022	AllClick-Through Rate Prediction	—Unverified
Scenario-Aware Hierarchical Dynamic Network for Multi-Scenario Recommendation	Sep 5, 2023	Click-Through Rate Prediction	—Unverified
SEMINAR: Search Enhanced Multi-modal Interest Network and Approximate Retrieval for Lifelong Sequential Recommendation	Jul 15, 2024	Click-Through Rate PredictionQuantization	—Unverified
ShadowSync: Performing Synchronization in the Background for Highly Scalable Distributed Training	Mar 7, 2020	Click-Through Rate PredictionRecommendation Systems	—Unverified

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All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	DNN + MMBAttn	AUC	0.81	—	Unverified
10	STEC	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DCNv2	AUC	0.85	—	Unverified
6	DeepFM	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
3	FinalMLP	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified