Click-Through Rate Prediction

Click-through rate prediction is the task of predicting the likelihood that something on a website (such as an advertisement) will be clicked.

( Image credit: Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction )

Papers

Recently Added Most Hyped Most Active Needs Verification Most Verified

Showing 1–25 of 391 papers

Title	Date	Tasks	Status	Hype
Generative Click-through Rate Prediction with Applications to Search Advertising	Jul 15, 2025	Click-Through Rate PredictionPrediction	—Unverified	0
GIST: Cross-Domain Click-Through Rate Prediction via Guided Content-Behavior Distillation	Jul 7, 2025	Click-Through Rate PredictionTransfer Learning	—Unverified	0
An Audio-centric Multi-task Learning Framework for Streaming Ads Targeting on Spotify	Jun 23, 2025	Click-Through Rate PredictionMixture-of-Experts	—Unverified	0
MoE-MLoRA for Multi-Domain CTR Prediction: Efficient Adaptation with Expert Specialization	Jun 9, 2025	Click-Through Rate PredictionDiversity	CodeCode Available	0
DLF: Enhancing Explicit-Implicit Interaction via Dynamic Low-Order-Aware Fusion for CTR Prediction	May 25, 2025	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	0
Revisiting Feature Interactions from the Perspective of Quadratic Neural Networks for Click-through Rate Prediction	May 23, 2025	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	1
Field Matters: A lightweight LLM-enhanced Method for CTR Prediction	May 20, 2025	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
1^st Place Solution of WWW 2025 EReL@MIR Workshop Multimodal CTR Prediction Challenge	May 6, 2025	Click-Through Rate PredictionRecommendation Systems	CodeCode Available	1
Feature Staleness Aware Incremental Learning for CTR Prediction	Apr 29, 2025	Click-Through Rate PredictionIncremental Learning	CodeCode Available	0
Feature Fusion Revisited: Multimodal CTR Prediction for MMCTR Challenge	Apr 26, 2025	Click-Through Rate PredictionInformation Retrieval	CodeCode Available	0
Quadratic Interest Network for Multimodal Click-Through Rate Prediction	Apr 24, 2025	Click-Through Rate PredictionMultimodal Recommendation	CodeCode Available	1
On the Practice of Deep Hierarchical Ensemble Network for Ad Conversion Rate Prediction	Apr 10, 2025	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
PRECTR: A Synergistic Framework for Integrating Personalized Search Relevance Matching and CTR Prediction	Mar 24, 2025	Binary ClassificationClick-Through Rate Prediction	—Unverified	0
Federated Cross-Domain Click-Through Rate Prediction With Large Language Model Augmentation	Mar 21, 2025	Click-Through Rate PredictionContrastive Learning	—Unverified	0
Scaled Supervision is an Implicit Lipschitz Regularizer	Mar 19, 2025	Binary ClassificationClick-Through Rate Prediction	CodeCode Available	0
Addressing Information Loss and Interaction Collapse: A Dual Enhanced Attention Framework for Feature Interaction	Mar 14, 2025	Click-Through Rate Prediction	—Unverified	0
Benchmarking LLMs in Recommendation Tasks: A Comparative Evaluation with Conventional Recommenders	Mar 7, 2025	BenchmarkingClick-Through Rate Prediction	—Unverified	0
LREA: Low-Rank Efficient Attention on Modeling Long-Term User Behaviors for CTR Prediction	Mar 4, 2025	Click-Through Rate PredictionComputational Efficiency	—Unverified	0
Towards An Efficient LLM Training Paradigm for CTR Prediction	Mar 2, 2025	Click-Through Rate PredictionPrediction	—Unverified	0
Addressing Cold-start Problem in Click-Through Rate Prediction via Supervised Diffusion Modeling	Mar 1, 2025	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
A Universal Framework for Compressing Embeddings in CTR Prediction	Feb 21, 2025	Click-Through Rate PredictionContrastive Learning	CodeCode Available	0
Context-Aware Lifelong Sequential Modeling for Online Click-Through Rate Prediction	Feb 18, 2025	Click-Through Rate PredictionRecommendation Systems	—Unverified	0
MIM: Multi-modal Content Interest Modeling Paradigm for User Behavior Modeling	Feb 1, 2025	Click-Through Rate PredictionCollaborative Filtering	—Unverified	0
General Information Metrics for Improving AI Model Training Efficiency	Jan 2, 2025	Click-Through Rate PredictionWeather Forecasting	—Unverified	0
GraphHash: Graph Clustering Enables Parameter Efficiency in Recommender Systems	Dec 23, 2024	Click-Through Rate PredictionClustering	CodeCode Available	1

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All datasets Criteo Avazu Company*Bing News iPinYou KKBox MovieLens 1M MovieLens 20M Amazon Dianping Frappe KDD12

Benchmark Results

#	Model	Metric	Claimed	Verified	Status
1	QNN-α	AUC	0.82	—	Unverified
2	FCN	AUC	0.82	—	Unverified
3	GDCN	AUC	0.82	—	Unverified
4	MemoNet	AUC	0.82	—	Unverified
5	TF4CTR	AUC	0.82	—	Unverified
6	FinalMLP + MMBAttn	AUC	0.81	—	Unverified
7	FinalMLP	AUC	0.81	—	Unverified
8	CETN	AUC	0.81	—	Unverified
9	DNN + MMBAttn	AUC	0.81	—	Unverified
10	STEC	AUC	0.81	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OptInter	AUC	0.81	—	Unverified
2	OptInter-M	AUC	0.81	—	Unverified
3	CELS	AUC	0.8	—	Unverified
4	FCN	AUC	0.8	—	Unverified
5	CETN	AUC	0.8	—	Unverified
6	OptFS	AUC	0.8	—	Unverified
7	OptEmbed	AUC	0.79	—	Unverified
8	Sparse Deep FwFM	AUC	0.79	—	Unverified
9	FGCNN+IPNN	AUC	0.79	—	Unverified
10	Fi-GNN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DeepFM	AUC	0.87	—	Unverified
2	FNN	AUC	0.87	—	Unverified
3	Wide & Deep (LR & DNN)	AUC	0.87	—	Unverified
4	PNN*	AUC	0.87	—	Unverified
5	IPNN	AUC	0.87	—	Unverified
6	Wide & Deep (FM & DNN)	AUC	0.87	—	Unverified
7	OPNN	AUC	0.87	—	Unverified
8	DeepMCP	AUC	0.77	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.84	—	Unverified
2	Wide & Deep	AUC	0.84	—	Unverified
3	DeepFM	AUC	0.84	—	Unverified
4	PNN	AUC	0.83	—	Unverified
5	RippleNet	AUC	0.68	—	Unverified
6	DKN	AUC	0.66	—	Unverified
7	DNN	AUC	0.03	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	OPNN	AUC	0.82	—	Unverified
2	IPNN	AUC	0.79	—	Unverified
3	FCN	AUC	0.79	—	Unverified
4	OptInter	AUC	0.78	—	Unverified
5	OptInter-M	AUC	0.78	—	Unverified
6	PNN*	AUC	0.77	—	Unverified
7	FNN	AUC	0.76	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.86	—	Unverified
2	DeepIM	AUC	0.85	—	Unverified
3	xDeepFM	AUC	0.85	—	Unverified
4	AutoInt+	AUC	0.85	—	Unverified
5	DCNv2	AUC	0.85	—	Unverified
6	DeepFM	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	STEC	AUC	0.97	—	Unverified
2	KNI	AUC	0.94	—	Unverified
3	RippleNet	AUC	0.92	—	Unverified
4	MKR	AUC	0.92	—	Unverified
5	DCNv3	AUC	0.91	—	Unverified
6	AutoInt	AUC	0.85	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	github.com/guotong1988/movielens_dataset	AUC	0.79	—	Unverified
2	DIN + Dice Activation	AUC	0.73	—	Unverified
3	DIN	AUC	0.73	—	Unverified
4	DeepFM	AUC	0.73	—	Unverified
5	PNN	AUC	0.73	—	Unverified
6	Wide & Deep	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIN + Dice Activation	AUC	0.89	—	Unverified
2	DIN	AUC	0.88	—	Unverified
3	DeepFM	AUC	0.87	—	Unverified
4	PNN	AUC	0.87	—	Unverified
5	Wide & Deep	AUC	0.86	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	xDeepFM	AUC	0.86	—	Unverified
2	DeepFM	AUC	0.85	—	Unverified
3	PNN	AUC	0.84	—	Unverified
4	Wide & Deep	AUC	0.84	—	Unverified
5	DNN	AUC	0.83	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.99	—	Unverified
2	FinalMLP + MMBAttn	AUC	0.99	—	Unverified
3	FinalMLP	AUC	0.99	—	Unverified
4	DNN + MMBAttn	AUC	0.99	—	Unverified
5	AFN+	AUC	0.98	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FCN	AUC	0.81	—	Unverified
2	MemoNet	AUC	0.81	—	Unverified
3	OptEmbed	AUC	0.8	—	Unverified
4	OptFS	AUC	0.8	—	Unverified
5	AutoInt	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	TF4CTR	AUC	0.97	—	Unverified
2	FinalMLP	AUC	0.97	—	Unverified
3	AFN+	AUC	0.95	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DSTN-I	AUC	0.84	—	Unverified
2	DeepMCP	AUC	0.79	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-sum	AUC	0.74	—	Unverified
2	RippleNet	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	KGCN-concat	AUC	0.8	—	Unverified
2	MKR	AUC	0.69	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	DIEN	AUC	0.78	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	NormDNN	AUC	0.74	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	MKR	AUC	0.73	—	Unverified

#	Model	Metric	Claimed	Verified	Status
1	FGCNN+IPNN	AUC	0.94	—	Unverified