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Solving the apparent diversity-accuracy dilemma of recommender systems

2010-03-09PNAS ∣ March 9 ∣ vol. 107 ∣ no. 10 ∣ 4511–4515 2010Code Available0· sign in to hype

Tao Zhoua, Zoltán Kuscsika, Jian-Guo Liua, Matúš Medoa, Joseph Rushton Wakelinga, Yi-Cheng Zhanga

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Abstract

Recommender systems use data on past user preferences to predict possible future likes and interests. A key challenge is that while the most useful individual recommendations are to be found among diverse niche objects, the most reliably accurate results are ob- tained by methods that recommend objects based on user or object similarity. In this paper we introduce a new algorithm specifically to address the challenge of diversity and show how it can be used to resolve this apparent dilemma when combined in an elegant hybrid with an accuracy-focused algorithm. By tuning the hybrid appropriately we are able to obtain, without relying on any seman- tic or context-specific information, simultaneous gains in both accuracy and diversity of recommendations.

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