Reinforcement Learning for Uplift Modeling
2018-11-26Code Available0· sign in to hype
Chenchen Li, Xiang Yan, Xiaotie Deng, Yuan Qi, Wei Chu, Le Song, Junlong Qiao, Jianshan He, Junwu Xiong
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Abstract
Uplift modeling aims to directly model the incremental impact of a treatment on an individual response. In this work, we address the problem from a new angle and reformulate it as a Markov Decision Process (MDP). We conducted extensive experiments on both a synthetic dataset and real-world scenarios, and showed that our method can achieve significant improvement over previous methods.