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Japanese Beauty Marketing on Social Media: Critical Discourse Analysis Meets NLP

2021-12-01NLP4DH (ICON) 2021Code Available0· sign in to hype

Emily Öhman, Amy Gracy Metcalfe

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Abstract

This project is a pilot study intending to combine traditional corpus linguistics, Natural Language Processing, critical discourse analysis, and digital humanities to gain an up-to-date understanding of how beauty is being marketed on social media, specifically Instagram, to followers. We use topic modeling combined with critical discourse analysis and NLP tools for insights into the “Japanese Beauty Myth” and show an overview of the dataset that we make publicly available.

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