Japanese Advertising Slogan Generator using Case Frame and Word Vector

Abstract

There has been many works published for automatic sentence generation of a variety of domains. However, there would be still no single method available at present that can generate sentences for all of domains. Each domain will require a suitable generation method. We focus on automatic generation of Japanese advertisement slogans in this paper. We use our advertisement slogan database, case frame information, and word vector information. We employed our system to apply for a copy competition for human copywriters, where our advertisement slogan was left as a finalist. Our system could be regarded as the world first system that generates slogans in a practical level, as an advertising agency already employs our system in their business.

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Reproductions