Generating Slogans with Linguistic Features using Sequence-to-Sequence Transformer

Abstract

Previous work generating slogans depended on templates or summaries of company descriptions, making it difficult to generate slogans with linguistic features. We present LexPOS, a sequence-to-sequence transformer model that generates slogans given phonetic and structural information. Our model searches for phonetically similar words given user keywords. Both the sound-alike words and user keywords become lexical constraints for generation. For structural repetition, we use POS constraints. Users can specify any repeated phrase structure by POS tags. Our model-generated slogans are more relevant to the original slogans than those of baseline models. They also show phonetic and structural repetition during inference, representative features of memorable slogans.

Tasks

Reproductions