From Semantic Retrieval to Pairwise Ranking: Applying Deep Learning in E-commerce Search
2021-03-24Unverified0· sign in to hype
Rui Li, Yunjiang Jiang, WenYun Yang, Guoyu Tang, Songlin Wang, Chaoyi Ma, wei he, Xi Xiong, Yun Xiao, Eric Yihong Zhao
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We introduce deep learning models to the two most important stages in product search at JD.com, one of the largest e-commerce platforms in the world. Specifically, we outline the design of a deep learning system that retrieves semantically relevant items to a query within milliseconds, and a pairwise deep re-ranking system, which learns subtle user preferences. Compared to traditional search systems, the proposed approaches are better at semantic retrieval and personalized ranking, achieving significant improvements.