Cross-channel Recommendation for Multi-channel Retail

Abstract

An increasing number of retailers are expanding their channels to the offline and online domains, transforming them into multi-channel retailers. This transition emphasizes the need for cross-channel recommendations. Given that each retail channel represents a separate domain with a unique context, this can be regarded as a cross-domain recommendation (CDR). However, existing studies on CDR did not address the scenarios where both users and items partially overlap across multi-retail channels which we define as "cross-channel retail recommendation (CCRR)". This paper introduces our original work on CCRR using a real-world dataset from a multi-channel retail store. Specifically, we study significant challenges in integrating user preferences across both channels and propose a novel model for CCRR using a channel-wise attention mechanism. We empirically validate our model's superiority in addressing CCRR over existing models. Finally, we offer implications for future research on CCRR, delving into our experiment results.

Tasks

Reproductions