Action is All You Need: Dual-Flow Generative Ranking Network for Recommendation

Abstract

We introduce the Dual-Flow Generative Ranking Network (DFGR), a two-stream architecture designed for recommendation systems. DFGR integrates innovative interaction patterns between real and fake flows within the QKV modules of the self-attention mechanism, enhancing both training and inference efficiency. This approach effectively addresses a key limitation observed in Meta's proposed HSTU generative recommendation approach, where heterogeneous information volumes are mapped into identical vector spaces, leading to training instability. Unlike traditional recommendation models, DFGR only relies on user history behavior sequences and minimal attribute information, eliminating the need for extensive manual feature engineering. Comprehensive evaluations on open-source and industrial datasets reveal DFGR's superior performance compared to established baselines such as DIN, DCN, DIEN, and DeepFM. We also investigate optimal parameter allocation strategies under computational constraints, establishing DFGR as an efficient and effective next-generation generate ranking paradigm.

Tasks

Reproductions